Advertising Beauty Gen Z

Analysis Retail Mainstays Like CVS Are Driving Store Engagement With DTC Beauty Partnerships

From Primark to DSW, big-box stores are differentiating their in-store experiences through partnerships with niche beauty services like Drybar and Glamsquad, giving customers personalized and unusual opportunities

Beauty HelloAva Is The Digital Assistant Poised To Make Personalized Haircare More Accessible

The CEO and CCO of the AI-enabled haircare personalization software explain how it produces free tailored advice and gets smarter as customers use it, harboring the potential to make high-tech haircare mainstream in partnership with Unilever

Brand Activation & Immersion Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Fashion & Apparel Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Features Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Entertainment Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Gen Z Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Design How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Retail How Heritage Brand Dr Martens Is Finding A Second Life In Japan

Global sales of the fabled DM boots leapt up 25% to 6 million pairs courtesy of a new craze in east Asia and the rising popularity of new DM’s Lite

Advertising 'Them,' Condé Nast's New LGBTQ Publication, Shines A Light On Gender And Sexuality For Gen Z

Them will be spearheaded by Teen Vogue's Phillip Picardi with a focus on politics, fashion and real-life stories

Syndicated How A Nude Kate Moss Helped Define The 90s

The supermodel recently opened up to Vanity Fair about her early career and the lack of support for young people in the industry.

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