Advertising Beauty Gen Z

Beauty Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Gen Z Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Design How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Syndicated How A Nude Kate Moss Helped Define The 90s

The supermodel recently opened up to Vanity Fair about her early career and the lack of support for young people in the industry.