Advertising Beauty LGBT

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Health Barneys Offers Luxury Shoppers 'High-End' Cannabis Shop

Called The High End, the department store's shop will feature a collection of cannabis-infused and wellness items from chocolate to joints

Loyalty & Membership Ulta Rewards Loyalty Program Members With Salon Services

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

Brand Activation & Immersion Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Home Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Merchandising & Curation CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Packaging & Product Engagement Clinique's First-Ever Popup Invites Visitors To Discover Products In VR

In its NYC temp store, the beauty brand is encouraging customers to discover and try out its Clinique iD product line by way of personalized virtual testing and experiences

Consumer Goods Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Design Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Fashion & Apparel PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Post Purchase Service & Support H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Retail Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Millennials Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

Events How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness