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Men's Wellness Startup Brands Masculinity With More Nuance

Hims is a new brand aimed at men's wellness that appeals to less conventional notions of masculinity

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Expert
Samantha is a communications and brand strategist with expertise in public relations, marketing and advertising. She has focused this study primarily on Millennials and GenZ. Samantha was born in the U.S., but spent a significant portion of my childhood in the UK. She later began her career in Haifa, Israel, as an information analyst for a global organization. I’ve worked in both the public and private sectors, providing counsel to public officials as well as brands including Harley-Davidson, Samsung, 3M, Best Buy, Carlson Hospitality and Medtronic. I've been a strategy consultant for marketing firms in New York and San Francisco.
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017

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