Advertising Beauty

How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season


During a webinar on December 13 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the China Debrief

December 13, 2018

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

October 31, 2018

Ideas We Are Tracking

Maly Bernstein. VP of Beauty & Personal Care, CVS Health
Unilever Canada is offering a direct-to-consumer campaign for the holidays, letting customers personalize Baby Dove wash and lotion packaging via a branded microsite and having products delivered to their homes
Thomas James. General Manager, Jean Paul Gaultier
Apple will start selling L’Oreal’s newest tool called the My Skin Track UV, made by La Roche-Posay
Michael Pollack. Co-Founder & Chief Brand Officer, Heyday
Elizabeth Shaffer. Co-Founder, Masse
eBay releases 2018 holiday shopping trends, using search data to predict what consumers want most
Estée Lauder is hosting a hackathon at its new Long Island City Technology Hub to encourage innovation within the company
Tara Foley. Founder, Follain
Nearly 1 in 4 (22%) of shoppers are more likely to be loyal to a brand that offers related amenities like personal stylists or makeovers
The subscription e-commerce market has grown by more than 100 percent a year over the past five years; the largest such retailers generated more than $2.6 billion in sales in 2016, compared to $57.0 million in 2011
Amazon purchases account for 2.1% of all consumer spend, according to PYMNTS data
Marcelo Camberos. CEO, Ipsy
CVS promotes its revamped Beauty IRL department with a 360 degree video campaign
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