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Shoppers Can Test Out Makeup In AR Using Facebook And L'Oréal's Platform

The beauty brand is providing augmented reality filters from some of its most popular labels to enable virtual product testing via the social media platform

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Dn Kingsborough is the CEO of OneMarket  has been recognized for his many outstanding career achievements, including Venture Magazine’s Entrepreneur of the Year Award, the prepaid industry’s Executive of the Year and the Outstanding Contribution Award for the Private Sector from President Ronald Reagan.

Video

Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery

August 8, 2018

Ideas We Are Tracking

18% of consumers are subscribed to a fashion and beauty subscription service, while 10% are enlisted in a grocery subscription service
L’Oréal has reduced its carbon emissions by 84% according to a recent report
Unilever finds that 30% of international consumers prefer to buy from brands that doing social and environmental good
Drugstores account for 14% of U.S. beauty sales
The Detox Market, a retailer specializing in clean beauty, is expanding with micro-stores the size of walk-in closets
Kayla Villena. Senior Beauty and Fashion Analyst, Euromonitor
Leah Anathan. CMO, Qubit
Hair currently fastest-growing category within prestige beauty
Halima Aden
Just like getting your nails did—drybar of botox is in position to disrupt cosmetic injectables market
To cater to a younger set of consumers, Revlon venturers into the world of brand incubation
L’Occitane implements AI-powered digital experiences to enhance online shopping
Beauty supplements sales are growing faster in the U.S. (7.1%) than they are everywhere else (1.8%)
42% of consumers don’t think brands provide enough information on ingredient safety and more than 60% want brands to identify the sources of their ingredients

Learn More

about the PSFK Creative Intelligence Platform

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