Advertising Beauty


Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report, which will provide a roadmap on how to combine physical retail with an invisible layer of technology-driven service.

January 16, 2019 | New York City

Robin Liss is the CEO and Co-Founder of Suvie, a company that is building a multi-zone cool to cook kitchen that makes 5 star meals with zero effort. Prior to creating Suvie, Liss was the President and CEO of Reviewed.com, a consumer electronics, technology and home appliance product review media brand, which she sold to USA Today in 2011. Her experience with Reviewed.com influences Liss' approach to making smart home products. Robin is a graduate of Tufts University with a BA in Political Science and Entrepreneurial Leadership; she also lectures at Tufts, teaching a New Media, New Politics research seminar.


Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

Ideas We Are Tracking

Casino and L’Oréal collaborate on new Paris beauty stores to improve brick-and-mortar traffic
Tom Caporaso. CEO of retail loyalty, Clarus Commerce
Instagram dethrones Youtube as top influencer channel for beauty industry
Chanel marshals 3D-printed mascara to enable personalization and precision for mass-market consumers
Sephora to appeal to videogame community with GIRLGAMER Esports Festival sponsorship
Millennials are driving the current upswing in the fragrance market
78% of marketers working in beauty, fashion, and luxury industries have leveraged influencer campaigns
Amazon prepared to launch ‘indie beauty shop’ offering shoppers smaller, niche brands
Monica Arnaudo. SVP of Merchandising, Ulta
No longer just for Youtube: Tidal will stream beauty tutorials
Michelle Lee. Editor-in-Chief, Allure
Theresa Yee. Beauty Editor, WGSN
Target’s AR studio lets you try out makeup at home
Fabienne Mauny. CEO, Diptyque

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