advertising Beauty


Casio's New Selfie Camera Is Disguised As A Makeup Compact

The selfie-specific products have been successful in Asia with a price tag of over $900

Latest Trend Reports

A Field Guide To Creating High-Reach Brand Experiences
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

Ideas We Are Tracking

[Insight] Extensionists Believe Immortality Is Possible
[Stat] Virtual Makeovers Are Booming in Asia
[Stat] Instagram influences almost 75% of user purchase decisions
[Insight] The Millennial Obsession With Self-Care
[News] L’Oreal uses AR to bring Cannes beauty looks to life
[Insight] Bloggers Touting Makeup Secrets Spur Estee Lauder’s China Sales
[News] Gillette Rival Schick to Launch Online Shave Club
[News] Gillette one ups Dollar Shave Club with on-demand razor ordering service where you text to order
[Insight] L’Oréal beauty bot learns your style to make gift giving easier
[News] Frank Body’s New Glittery ‘Unicorn’ Body Scrub Has a 50,000-Person Waitlist
[Insight] These Natural Beauty Brands Are Using Big Data To Give Skin Care A Makeover
[News] Makeup stores such as Ulta Beauty and Sephora are thriving, even amid the “retail apocalypse”
[News] Makeup stores such as Ulta Beauty and Sephora are thriving, even amid the “retail apocalypse”
[Insight] Chinese digital influencers are fueling a massive ‘fan economy’

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