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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.

September 17, 2018

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