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Special event centereon winning strategies for DTC retail
Shopkick creates a fun shopping experience that is fueled by “kicks” (their own currency) that rewards shoppers for doing all the things they normally do. This includes browsing content and online offers, watching videos, walking into stores, engaging with products online and at shelf, and making purchases, both online and offline. Shopkick truly rewards its users for shopping anytime, anywhere.
Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.