Advertising Consumer Goods Children

Advertising Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Children Barbie Highlights Inspirational Women Throughout History

New Barbie dolls released for International Women's Day depict notable women role models from history and today

Gen Z Why Facebook Is Quickly Losing Teenage Users

This year more than 3 million under-25s in the U.K. and U.S. are expected to leave the site

Advertising New American Girl Doll Aspires To Be The First Person On Mars

Luciana Vega, the newest American Girl doll, looks to defy gender stereotypes with her ambition to join NASA and be the first person to land on Mars

Fashion & Apparel Mattel Debuts First Barbie To Wear A Hijab

The doll is a part of the company's 'Sheros' line and is based on U.S. Olympian Ibtihaj Muhammad

Merchandising & Curation Why Personalization Is The Word Of The Moment

In a world of mass-market goods and social media scrolling, personalization has more power than ever

Design Discarded Packaging Is Transformed Into Stylish Streetwear

Australian label ALCH gives Nike-branded items a second life

Hotels, Hospitality & Travel Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Fitness & Sport Nike Gives New Life To The Childhood Field Of A Soccer Star

Nike celebrated the recent contract signing of Kylian Mbappé by holding a festival on the soccer field he played on as a child

Children Self-Protective Pacifier Snaps Into A Bubble When It Drops To The Floor

When this pacifier drops it automatically pops back into its protective sphere to avoid getting germs on the end

Advertising The Top Global Brands Pushing The Boundaries Of Advertising

At our NYC Future of Advertising Event, PSFK Labs will explore leading marketing strategies from best-in-class companies

Advertising Coca-Cola: Refreshing The Taste of Advertising

Coca-Cola Israel shares lessons learned from its most successful digital campaigns

Advertising Mattel Rolls Out A Line Of Super Hero Toys For Girls

Move over Barbie, Mattel's DC Super Hero Girls are here