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Advertising Consumer Goods Gen Z

Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

May 8, 2018

Ideas We Are Tracking

Syndicated

january 19, 2012
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january 3, 2012

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about the PSFK Creative Intelligence Platform

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