Advertising Consumer Goods Gen Z

Banks, Insurance & Financial Services Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Advertising IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Gen Z Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Syndicated Why Facebook Is Quickly Losing Teenage Users

This year more than 3 million under-25s in the U.K. and U.S. are expected to leave the site

Gaming & Play Museum Showcases History of Brands

A historical collection of more than 500,000 branded items

Innovation Coca-Cola, Drones, and Fireworks Let You Wish Upon a Shooting Star

The brand's Wish in a Bottle campaign transmitted signals from opened Coke bottles, prompting drones to launch fireworks across night sky

Luxury Jeff Fromm: L’Oreal Taps into Instagram to Explore Future of Image-Based Social Media

Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms

Design Shawn Parr: Is Your Business Working On Purpose?

In order to create a successful business strategy in today's fast-paced market, having clear intentions is paramount.

Retail Jeremiah Rosen: Why Audi's Prom-otional Ad Hit The Right Chord [Super Bowl 2013]

President of agency, Campfire, is charmed by the car company's perfect branded coming-of-age story that humanizes the brand.

Home The Three Simple Rules That Will Solve The Internet

It's time to lay some ground rules for future users of social media so that they can surf without falling victim to it.

Work How A Drug-Related Tragedy Inspired A Transformational Platform

Creating a new culture and vocabulary around living on a 'natural high' is the only way to successfully irradiate the "cool factor" that surrounds drug use.

Technology Industry Experts Weigh In On How Advertising Has Changed [Cannes]

What the most influential players in the advertising, branding, and marketing industries think will be the next big marketing trend.

Gaming & Play Ad Director, Coca-Cola On The Benefits Of Uncertainty [Cannes]

Guido Rosales discusses how it is necessary to take risks by creating adventurous campaigns across diverse channels in unrealized markets.