Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit
Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market
Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers
Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy
The brand's Wish in a Bottle campaign transmitted signals from opened Coke bottles, prompting drones to launch fireworks across night sky
Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms
President of agency, Campfire, is charmed by the car company's perfect branded coming-of-age story that humanizes the brand.
It's time to lay some ground rules for future users of social media so that they can surf without falling victim to it.
Creating a new culture and vocabulary around living on a 'natural high' is the only way to successfully irradiate the "cool factor" that surrounds drug use.
What the most influential players in the advertising, branding, and marketing industries think will be the next big marketing trend.
Guido Rosales discusses how it is necessary to take risks by creating adventurous campaigns across diverse channels in unrealized markets.