Advertising Consumer Goods Millennials

Consumer Goods Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Advertising IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Innovation Viacom: Designing A Creative Map With Data

In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Watch Kodi Foster on how quantifiable data is essential to creativity

Millennials Snapchat Spectacles Will Be Dispensed In Vending Machines

The machines, called Snapbots, will be set up all over the US in the coming months

Advertising Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

Retail In The Age of Emoji, Brands Are Advertising With Icons

Installation brings Pepsi's new campaign to life with IRL emojis

Food & Beverage Can Instagram Turn You Into a Scotch Aficionado?

Spirits brand harnesses image and video to teach drinkers how to become connoisseurs

Design Kraft Runs the Largest Blind Taste Test Ever, And No One Noticed

To test a healthier recipe, the food giant put it out to market with no one the wiser

Home The PSFK Holiday Gift Guide 2015

Based on a year of research by PSFK Labs, we curated a list of near future-proof holiday gifts

Advertising Pepsi Reaches Back to Its Year of Birth With Launch of New Soda Brand

The soft drinks giant taps into the millennials' craving with an old-school and surprisingly premium offering: 1893

Work Designing Cities for Intentional Play

Experiments with light and texture in retail, office and public space incorporate more fun into everyday environments

Op-Ed Jeff Fromm: L’Oreal Taps into Instagram to Explore Future of Image-Based Social Media

Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms