Advertising Consumer Goods Product Launch
Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age
The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts
The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo
Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app
Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand
Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative
In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores
The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard
Based on top consumer food searches across its platform, Pinterest revealed its projections for trending foods in 2019, showcasing healthy, sustainable meals with unusual ingredients
A game called Spark City will train Walmart associates on how to manage the store floor, simulating various scenarios on a mobile training app
JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs
The "brand tax-free" retailer launches premium baby and pet assortments with new price points as well as an optional subscription service, diversifying its inventory while optimizing convenience
The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise
An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers