Advertising Consumer Goods


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

New Target incubator launches programs focused on Gen Z entrepreneurs and start-ups doing social good
PayPal users will soon be able to withdraw cash from their accounts at Walmart, for a $3 transaction fee
Target is launching a new private label line of home essentials, all priced at $2 or less
David Manzini. UK General Manager, Mars Wrigley Confectionery
Amazon launches its own direct-to-consumer mattress brand, joining a crowded field of disruptors including Casper and Leesa
Out of the $5 trillion retail market in the U.S., about 8% of it is e-commerce
Brands need better access to consumer data: 65% of branded manufacturers have little to none from indirect channels, including marketplaces and wholesalers
Latin American manufacturer Grupo Bimbo, the largest bakery company in the world, announces pledge to use 100% renewable energy by the year 2025
60% of global retail brand leaders told Deloitte Digital that their value proposition was based on “product quality or uniqueness,” compared to 11% for price and 6% for convenience
Alipay boasts over 700 million annual users, making for a 200 million user increase year on year
Snapchat is testing an Amazon-powered visual search within the ephemeral camera app
Amazon launches program incentivizing brands to utilize “frustration-free” packaging
More product searches begin on Amazon than Google, with 54% on Amazon in the second quarter of 2018
Subaru removes all diesel engine cars from their UK market

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