Advertising Consumer Goods


Car-Shopping Site Taps YouTube Executive To Amp Up Data-Led Personalization

Cars.com's new chief strategy officer is charged with differentiating its niche amid heightened competition in the online auto-buying marketplace


Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City

Steven Dean is a designer, educator and entrepreneur focused on consumer health and wellness innovation. At his design consultancy, G51 Studio, he is involved in a broad range of projects that span business strategy, interaction and experience design, service design, and brand experience. He has designed and developed integrated user experiences for health and wellness platforms including mobile devices, networked applications and websites.


Youth advocate Sixto Cancel argues that we create software that’s healing, that teaches and helps young adults thrive

August 7, 2018

Ideas We Are Tracking

Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest
Marc Pritchard. Chief Brand Officer, Procter & Gamble
Coca-Cola launched its first-ever alcoholic drink on Monday, Lemon-Do, which is now available in Japan with 3%, 5% and 7% alcohol versions
Coca-Cola’s new soda machine lets customers mix their own flavors via Bluetooth
Grant McCracken. Anthropologist & Author
Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
Victoria Pekarska. Agency Innovation, HP
Grant McCracken. Author & Culture Guru
Unilever, P&G, Nestlé & CPG leaders “don’t really know very much at all about their customers. And this is proving to be a problem.”
Only 68% of luxury goods brands sell over the internet
5 challenges retailers face with barcoding systems
Consumer electronics projected to rise another 3.9% to $1.014 trillion this year
How Instacart is ramping up its grocery strategy to fend off Amazon
Heineken is trying to bring people with different views together

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