Advertising Consumer Goods

How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options


PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.

January 13, 2019 | New York City

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

August 20, 2018

Ideas We Are Tracking

Craig Dubitsky. CEO and founder, Hello
Target has added its Christmas tree inventory to a mobile augmented reality feature so shoppers can try in their homes before they buy
Dollar General is one of the biggest US retailers by store count, with 15,227 locations across 44 states
Mountain Dew beverage Game Fuel, planned for January 2019 release, is a specially concocted refreshment the brand is calling ‘the first drink made by gamers, for gamers’
CBD brand Not Pot partners with The Bail Project to tackle the war on drugs
Walmart announced the acquisition of Art.com, described as the world’s largest online retailer in the art and wall décor category
Orders on Amazon generated by ads increased 54% in 2018
Walmart offers new service for customers to order and pay for online items in stores in one seamless transaction
In recent years, the subscription market has grown by more than 100% a year, increasing from $57 million in sales in 2011 to $2.6 billion in 2016
Scottish craft brewer BrewDog has made a beer specifically for dogs, called the Subwoofer IPA
Terra turns its veggie chips into paints, delivering 16x higher engagement rate on Instagram
In August, traffic to Target stores jumped 6.4% – which the company said was the strongest traffic since the company began reporting traffic 12 years ago
Unilever Canada is offering a direct-to-consumer campaign for the holidays, letting customers personalize Baby Dove wash and lotion packaging via a branded microsite and having products delivered to their homes
92% of consumers would appreciate out of stock items in-store being shipped to their home
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