Advertising Entertainment

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Brand Activation & Immersion How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Consumer Goods Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Beauty P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Hotels, Hospitality & Travel AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Merchandising & Curation Audible Taps Alexa To Help Power Customer Support Hotline

Amazon's latest Alexa skill connects Audible listeners to a customer service representative on command

Automotive Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Op-Ed Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Events Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Fashion & Apparel Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Shopper Education & Assistance Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent