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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Dr. Andre Choulika is the Chairman, CEO and founder of Cellectis, a biopharmaceutical company focused on oncology. The company’s mission is to develop a novel generation of therapy based on engineered T-cells to treat cancer.

Video

Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery

August 8, 2018

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