Advertising Entertainment Brand Development

Analysis How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Brand Activation & Immersion PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Entertainment Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Gaming & Play PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Case Study London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Consumer Goods Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Fashion & Apparel Mulberry Celebrates British Heritage With Summer Music Popup Series

The luxury brand's My Local” campaign is a series of free musical performances at popular London pubs featuring local talent and announced through social media drops

Food & Beverage Tiger Beer Ventures Into Community-Designed, Community-Nurturing Retail Spaces

Through two global lighthouse housed within international airports, the Singaporean beverage brand is leaning on its in-house arts collective to deliver inviting and interactive communal outposts

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Cafe & Restaurant MUTTS Canine Cantina Is A Member Club For Millennial Dog Owners

The elevated dog park merges with a fast-casual cafe, giving members the chance to relax and sip margaritas as well as bond with fellow canine lovers at two locations in Texas

Events London Speakeasy Popup Immerses Guests In The Roaring '20s

Partygoers can enjoy a night of jazz, dancing and costumes at the Candlelight Club, a themed experience that changes its secret location per event

Retail Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Children Whiskas Pet Food's Interactive Voice Assistant Encourages Kids' Curiosity

The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

Features Fortnite Gamers Can Play As John Wick, Wear His Gear And Visit His Home

The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

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