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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Bonin Bough is the host of the CNBC show Cleveland Hustles with executive producer Lebron James. Prior to hosting the show, Bough was the VP of Global Media and Consumer Engagement at Mondelez International. He enjoys reading magazines and is an avid supporter of 140 characters on Twitter.

Video

Jordan Schneck explains the intuitive strategy that launched the famous Impossible Burger

August 10, 2018

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