Advertising Entertainment Millennials

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Entertainment Virgin Voyages Offers Rock 'n Roll-Inspired, Millennial-Friendly Cruise Experience

Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Millennials Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

Gaming & Play The London Philharmonic Is Partnering With Playstation For A Video Game Concert

The performance will feature music from PlayStation games including The Last of Us and Horizon Zero Dawn

Gen Z Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers

Advertising Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Home IKEA's Back-To-School Ad Is A 25-Minute ASMR Video

Soothing sounds are used to showcase IKEA products

Viacom’s New Study Is A Marketer’s Blueprint For Millennials
Hotels, Hospitality & Travel Delta Airlines Has Created A Snapchat Scavenger Hunt In L.A.

Filters have been strategically placed in neighborhoods around the city for players to track down to win prizes

Technology Selfie Corrector Makes Photos Of Yourself More Flattering

This admittedly complex editing tool relies on perspective-aware manipulation instead of filters to turn your worst into your best

Retail Building A Better Convenience Store For The On-Demand Economy

Delivery startup goPuff offers anything you'd expect from your local shop, even when other competitors have closed for the night

Advertising How Sesame Street Is Trying To Reach Kids Online

Classic elements get modernized for a young YouTube audience