Advertising Entertainment


How Virtual Overlays Are Augmenting Real-Life Entertainment

Brands like Sony, Starset and Panasonic are integrating AR and VR experiences into their live events like concerts and games to offer consumers entertainment like never before


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Walter de Brouwer is the founder and CEO of Scanadu, a NASA Ames Research-based company with the mission of putting the diagnostic power of a hospital in the hands of the consumer, modeled after the fictional tricorder once imagined in Star Trek. Walter is a Belgian-born technology entrepreneur. He started Scanadu in 2010 after a life-altering family emergency. His goal is to build a suite of smartphone-esque medical tools that reimagine access to healthcare for the people. Prior to Scanadu, de Brouwer ran One Laptop Per Child Europe and founded Starlab. His companies were involved in two IPOs and the merger of Eunet with Qwest Communications (now CenturyLink).


Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

Ideas We Are Tracking

Blockchain could turn video games into a full-time career
Why the Amazon-Best Buy TV partnership makes sense for both sides
Amazon partners with Best Buy on Amazon Fire TV strategy
Pandora vs. Spotify: Ad tech streams into audio
White Castle showcases Puerto Rican musician to support her college dreams
This wine is designed for chugging at Coachella
Spotify & Hulu launch discounted entertainment bundle for $12.99 per month
ShopShops aims at Chinese consumers via live streaming
A survey of digital media trends across demographics
Consumer interest in VR has dropped, but digital reality is ready to take off
How cinematic VR could change the way people watch movies
Two million users hacked Spotify to get ad-free music
Facebook wants more video creators to compete with YouTube
BuzzFeed is trying to drive appointment viewing on streaming sites

Learn More

about the PSFK Creative Intelligence Platform

No search results found.