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Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition

The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

Walmart partners with MGM to prop up its Vudu streaming service, with a focus on family-friendly content
Netflix streaming alone accounts for 15% of the world’s internet traffic
Angling for some of Apple’s podcast market share, Spotify opens its podcasting service to all
Netflix will experiment with interactive, choose-your-own-adventure format for the next season of Black Mirror
54% of Americans are using streaming, ride-hailing, home sharing or maintenance services, with 25% of those using them every single day
Inspired Spotify’s “Discover Weekly” playlists, YouPorn is using machine learning to create personalized weekly video playlists
Walter Marchbanks. Concessions Operations Manager, Portland International Airport
Airports are placating frustrated travelers during dwell time with videogame lounges, VR headsets, and high-tech cinemas
60% of Americans play videogames daily, providing a key insight for brands looking to help waiting customers pass the time
Amongst Gen Zers, 61% have fully switched to streaming services when it comes to video content consumption
Six Flags offers upgraded loyalty program, including free access and exclusive experiences, in effort to increase consumer engagement
Amazon is in process of acquiring the Landmark Movie Chain
Jonathan Nowak Delgado. Co-founder, HolodeckVR
HTC’s Viveport apps and games to make debut on Amazon’s online store in coming weeks, growing user base
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