Advertising Entertainment


American Airlines Lets Passengers Peruse In-Flight Entertainment Via Alexa

The airline is letting Alexa users check what movie options their flight will have from the comfort of their home, helping them better prepare for their flight


Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City

Katie Salen Tekinbas is a game designer, animator and educator. She is a professor in the DePaul University College of Computing and Digital Media.  Previously, she has taught at Parsons' New School for Design, the University of Texas at Austin, New York University and the Rhode Island School of Design.

Ideas We Are Tracking

Jonathan Nowak Delgado. Co-founder, HolodeckVR
HTC’s Viveport apps and games to make debut on Amazon’s online store in coming weeks, growing user base
Following closure of Toys R Us, Amazon to release its own holiday toy catalogue
Netflix testing a pricier ‘Ultra’ subscription tier to top its current ‘Premium’
Nancy Inouye. National media manager, Toyota Motor North America
AMC Theaters is launching a monthly subscription to compete with MoviePass
U.K. consumption of podcasts on a weekly basis is about half the size (18 percent) of U.S. (33%)
Sephora to appeal to videogame community with GIRLGAMER Esports Festival sponsorship
VR could be as big as Netflix in the U.S. by 2022
94.8% – percentage of marketers who have made live video important part of 2018 strategy
Jake Katz. Senior Vice President Of Strategy, Trailer Park
Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest
People are spending approx. 30 minutes each day watching videos on mobile devices
The average adult spends about 6 hours per day with a digital device

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