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AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report, which will provide a roadmap on how to combine physical retail with an invisible layer of technology-driven service.

January 16, 2019 | New York City
Expert

Ashley Still is the Vice President and General Manager of Adobe Document Cloud and Adobe Creative Cloud Enterprise where she leads product and business transformation from desktop to cloud and mobile, resulting in 20+% annual growth for $1.5B+ businesses and expanded product use across mobile, collaboration and eSignatures.

Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

AMC Theaters is launching a monthly subscription to compete with MoviePass
U.K. consumption of podcasts on a weekly basis is about half the size (18 percent) of U.S. (33%)
Sephora to appeal to videogame community with GIRLGAMER Esports Festival sponsorship
VR could be as big as Netflix in the U.S. by 2022
94.8% – percentage of marketers who have made live video important part of 2018 strategy
Jake Katz. Senior Vice President Of Strategy, Trailer Park
Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest
People are spending approx. 30 minutes each day watching videos on mobile devices
The average adult spends about 6 hours per day with a digital device
Melbourne’s Etihad Stadium will be rebranded and renamed as Marvel Stadium on September 1
Amazon Music’s app is now hands-free thanks to Alexa
iQiyi bolsters online offering with theater chain that gives consumers ability to select content, as well as viewing time and location
$100m investment to turn Fortnite into an esport
Emirates collaborates with Spotify to create personalized travel playlists

Learn More

about the PSFK Creative Intelligence Platform

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