Advertising Entertainment


This briefing will allow attendees to get an inside scoop from several pioneering companies across the city while also engaging and learning from the PSFK retail intelligence team.

January 16, 2019 | New York City

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

May 8, 2018

Ideas We Are Tracking

Twitch explores content outside of gaming, including a scripted show with an interactive twist
New app Otro promises to bring Beckham, Messi, Neymar and other soccer stars closer to their fans
Pillsbury pumps cinnamon roll smells into select movie theaters to accompany promo
Mattel brought to life the popular Instagram channel, @barbiestyle, through a curated pop-up shop for adult fans in Los Angeles
In recent years, the subscription market has grown by more than 100% a year, increasing from $57 million in sales in 2011 to $2.6 billion in 2016
Mysterious website from General Mills puts out open call for movie pitches involving cereal characters like Count Chocula
Facebook Messenger is building a ‘Watch Videos Together’ feature
Marriott takes branded video series, “StoryBooked” to TV and movie theaters
Best-selling author James Patterson’s next book will be released via Facebook Messenger
National Geographic’s VR theater in Washington, DC caters to Millennials’ and Gen Z’s love of experience with immersive travel content from around the world
Rolf Paegert. COO, Palace Entertainment
52% of Gen Z males prefer non-traditional sports content, such as competitive gaming or obstacle courses, with many citing an overabundance of advertising as a reason why
Apple’s streaming service, featuring original programming and access to third-party content, is expected to launch in the first half of 2019
Walmart partners with MGM to prop up its Vudu streaming service, with a focus on family-friendly content
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