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Advertising Fashion & Apparel

How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

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