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How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Joe Gebbia is a multi-disciplinary designer, creative entrepreneur, and global explorer. He is the co-founder and CPO of Airbnb, which began in 2008 out of the necessity to pay his rent. What started as three airbeds, a pop-tart breakfast, welcoming hosts and an insider’s guide to the city, is now a global phenomenon of hospitality, human connectivity and economic stimulation. With an eye for simplicity and an appreciation of craft, Gebbia leads the team in creating imminently marketable products. The results are cutting-edge yet useful tools that impact the user’s experience from the moment of online contact to the end of their physical stay.

Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017

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