Advertising Fashion & Apparel Gen Z

Analysis Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Banks, Insurance & Financial Services Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Fashion & Apparel American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Gen Z Eyewear Brand Uses 3D Printing To Create Custom Frames For Every Face

King Children is an eyewear brand whose services aim to disrupt the customization process, implementing virtual try-on and 3D printing techniques that let consumers design frames tailored to their unique face

Brand Activation & Immersion Social Commerce Platform Offers Consumers Customized Shopping

Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level

Advertising Michelin And Vans Promote Safe Teen Driving With Limited-Edition Sneaker

The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker

Design IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Interview Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Loyalty & Membership Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers

Retail How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Syndicated How Heritage Brand Dr Martens Is Finding A Second Life In Japan

Global sales of the fabled DM boots leapt up 25% to 6 million pairs courtesy of a new craze in east Asia and the rising popularity of new DM’s Lite

Advertising 'Them,' Condé Nast's New LGBTQ Publication, Shines A Light On Gender And Sexuality For Gen Z

Them will be spearheaded by Teen Vogue's Phillip Picardi with a focus on politics, fashion and real-life stories