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Brand Activation & Immersion How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Beauty How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Fashion & Apparel Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Home How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Packaging & Product Engagement Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Luxury Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Fitness & Sport Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Merchandising & Curation How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Retail Instagram Lets Consumers Shop In-Feed From Curated @Shop Account

Instagram's own @shop page will let consumers click to buy directly and without leaving the feed thanks to its Checkout feature

Loyalty & Membership San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Delivery & Logistics Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Shopper Education & Assistance Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Store Experience & Design eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement