Advertising Fashion & Apparel Millennials

Brand Activation & Immersion WeWork London Office Invites Visitors To Shop Its Furnishings

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Fashion & Apparel Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Food & Beverage Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Millennials Dolce & Gabbana Offers Millennial Influencers Exclusive Cultural Club

The fashion brand is reaching out to millennial consumers by creating an exclusive event hub and luxury community space that will feature artists, musicians, chefs and more

Luxury Jeweler Reinvents The Diamond-Buying Experience For Modern Consumers

In an effort to make the traditionally intimidating process of buying jewelry as hassle-free as possible, Vashi allows its clientele to freely browse its products as well as includes them in the production process, providing elevated customization

Design IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Hotels, Hospitality & Travel Marriott's New Campaign Focuses On How Millennials Define Work

The hotel chain is reaching out to the demographic with an updated marking plan that espouses millennial understandings of success

Gaming & Play The London Philharmonic Is Partnering With Playstation For A Video Game Concert

The performance will feature music from PlayStation games including The Last of Us and Horizon Zero Dawn

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Advertising How Brands Can Use Digital Tools For Audience Engagement

A PSFK research paper takes a look at brands and organizations using digital tools, like VR and AR, to boost customer engagement

Gen Z Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers