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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Start up entrepreneur Robin Liss says that for brands and organizations to innovate they have to keep investing in their acquisitions long after the M&A deals go through  

August 28, 2018

Ideas We Are Tracking

Harlan Bratcher. Global Business Development Head, JD Fashion
Based on data findings from Salesforce’s annual retail report, 75% of customers state they want to receive personalized offers from retailers
Finland’s largest department store debuts a gender-neutral shopping floor
TSX, a 75,000-square-foot flexible, experiential retail space will open in New York’s Time Square in 2019
Nicholas Denissen. VP, Amazon
Karen Voelker. Global Lead of Customer Innovation, Accenture
L Brands to shutter Henri Bendel, a Fifth Avenue icon, offering warning to other luxury retailers
Sergio Rossi introduces a customizable shoe application, available online through the brand’s new WeChat mini program
Adidas and vegan designer Stella McCartney collaborate on a non-leather edition of the classic Stan Smith sneaker
Amazon ranks as the favorite shopping app of 35% of male consumers, compared to 29% of women
Macy’s launches new digital fashion focus in collaboration with social media influencers
Steve Sadove. Former chairman and CEO, Saks Fifth Avenue
Postmates customers can use the app to order exclusive Kendall + Kylie sunglasses through New York Fashion Week
Millennial consumers expected to spend over $3.39 billion by the end of this year

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