Advertising Fashion & Apparel


Nike Targets Female Consumers With Vogue Sneaker Collaboration

In the first-ever women's collaboration for the athletic retailer's Jordan brand, Nike teamed up with the fashion magazine's editor, Anna Wintour, to design two limited-edition kicks


Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City

Marcela Sapone is the CEO and Co-Founder of Hello Alfred, a trusted home management system that connects multiple services past your door. From home cleaning, dry cleaning, repairs, deliveries, to special requests, Alfred provides a one-stop, no hassle approach to getting things done.  


Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017

Ideas We Are Tracking

Adidas’ 2019 collection will be made up of 41% recycled plastics
Parents prefer in-store shopping when it comes to back-to-school shopping versus purchasing supplies and apparel online
H&M tops list of most searched-for brands based, averaging 30-plus million searches worldwide per month
Luxury brands are following their customers this summer, targeting them with temporary resort stores and beach-town pop-ups
Jaspreet Chandok. Vice president and head of fashion, IMG Reliance
Nike sneaker offers wearers optimal flexibility, designed for indoor and outdoor workouts
Louis Vuitton opens expanded South Coast Plaza store, including in-store hand-painting, customization and more to function as a ‘travel destination’
Old Navy to open 60 new stores that merge digital and physical retail, featuring mobile checkout, free shipping and more
Jeffery Fowler. President, Farfetch North America
Kroger expands its offerings with launch of apparel brand ‘Drip,’ aiming to provide customers effortless, affordable clothing
Dior’s Avenue Montaigne displays promote feminism and draw on May ’68 protests
Joseph Godsey. Head of Digital Brand Commerce, Adidas
Will ASOS’s inclusiveness initiatives have an industry-wide effect?
Darcy Penick. President, Bergdorf Goodman

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