Advertising Fashion


This Purse Helps People Control Their Spending Habits

The iBag2 is a connected device that vibrates and self-locks to aid shoppers prone to excess in making smarter decisions


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Lawrence Lenihan is the Co-Founder and Co-CEO of Resonance, a venture operating company that invests in early-stage fashion brands. Resonance partners with talented brand creators who deeply connect to passionate customers with an incredible and relevant product.


Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

The $2.5 trillion fashion industry is the second-largest user of water globally
How Gucci revived the identity of a 96-year-old brand
[Insight] Teens are turning their backs on Nike
[News] H&M’s new brand, Arket, lists the factories that make its clothes
[Inspiration] IKEA instructions show how to make your own Game of Thrones cape
[Insight] The Nike Air John Mayers Aren’t An Official Collaboration With Nike
[News] Nike Announces New Consumer Direct Offense
[Insight] Influencer posts are 8 times more popular than brand posts in China
[News] Parsons Designs Clothes for People of All Abilities
[News] Adidas’ latest 3D-printed shoe puts mass production within sight
[Insight] The state of data strategy in fashion and retail
[Insight] Brands including Adidas, Uniqlo, and Ministry of Supply see the future of fashion in on-demand 3D knitting
[Opinion] Smartwatches have yet to prove their value
[Insight] Nike, Adidas, and other sportswear brands are looking to China to fuel their businesses for years to come

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