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How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

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Deep-Dives
A Field Guide To Creating High-Reach Brand Experiences
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papers
A PSFK Research Paper: Summer 2017
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Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

[News] H&M’s new brand, Arket, lists the factories that make its clothes
[Inspiration] IKEA instructions show how to make your own Game of Thrones cape
[Stat] Instagram influences almost 75% of user purchase decisions
[Insight] The Nike Air John Mayers Aren’t An Official Collaboration With Nike
[News] Nike Announces New Consumer Direct Offense
[Insight] Influencer posts are 8 times more popular than brand posts in China
[News] Parsons Designs Clothes for People of All Abilities
[News] Adidas’ latest 3D-printed shoe puts mass production within sight
[Insight] The state of data strategy in fashion and retail
[Insight] Brands including Adidas, Uniqlo, and Ministry of Supply see the future of fashion in on-demand 3D knitting
[Opinion] Smartwatches have yet to prove their value
[Insight] Nike, Adidas, and other sportswear brands are looking to China to fuel their businesses for years to come
[Insight] How Adidas is aggressively trying to trademark its stripes
[Insight] Chinese digital influencers are fueling a massive ‘fan economy’

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