Advertising Fashion


Shoppers Can Soon Try Shoes Virtually With AR Foot Recognition

A new feature from Vyking helps online customers envision what a pair of shoes would look like on their own feet


James Roles is the Director of Sales and Marketing at Five by Five, a launch marketing agency operating in the UK, US and Australia.


Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

Ideas We Are Tracking

Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
John McPheters. Co-Founder, Stadium Goods
In response to casual, fashion insiders forecast the return of power dressing
Customers requested Winser London open a Chelsea pop-up store—so it did
Facebook and Nike just gave hypebeasts a reason to use Messenger
Farfetch partners with Stadium Goods on Sneaker Hub
Rented fashion sector valued at $1.8 trillion
Only 68% of luxury goods brands sell over the internet
List of innovative luxury stores
Innovativeness & “creative audacity” drives 50% growth in sales at Gucci
Amazon could lead US apparel retail by the end of this year 
Gender neutral fashion brand wants to leave decisions in the hands of the customer
Gen-Z follow a different set of heroes, leaving brands like Under Armour scrambling
adidas & Reebok top fashion industry’s transparency index

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