Advertising Finance & Money Baby Boomers

Analysis Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Baby Boomers Interview: How Telemedicine Platform Rory Is Extending Digital, On-Demand Care To Menopausal Women

Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

Retail Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Interview Interview: The Media Brand Changing The Age Conversation

Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages

Millennials Interview: The Importance of Community Across Every Generation

PSFK's founder Piers Fawkes spoke with Colin Beavan on the PurpleList podcast about productivity, aging and the importance of community

Advertising Interview: Celebrating And Selling To The 50+ Hipster

David Stewart, co-founder of Ageist, talks to PSFK about starting the a media company to recognize creatives over 50

Syndicated London's 'Downsizer' Homes Cater Exclusively To The Over-55 Crowd

The contemporary building is aimed at baby boomers who no longer need a large family home in the suburbs

Baby Boomers Matthias Hollwich: 8 Rules To Age Better

In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years.  Architect encourages audience to embrace aging as pioneering life's new adventure

Home This Smart Home Framework Helps People Better Care For Senior Citizens

The elderly are proving to be a large target for the connected home market at a time when many are disinterested in leaving their homes

Health A New Health Advancement Is Trying To Put An End To Aging

A drug in the clinical testing stage could potentially extend people's lives by a quarter

Design Retirement Community Made Specifically For LGBT People

The Manchester City Council announced a housing scheme aimed at over-65 LGBT population

Health Wearable Serves As A Digital Guide For People With Visual Impairments

The headset concept hopes to remove obstacles met by people with vision impairments

Baby Boomers Exoskeletal Suit Reimagines Technology For The Elderly

The ‘powersuit’ is the brainchild of designer Yves Béhar and superflex, using minute electronic ‘muscles’ embedded within hexagonal cells

Baby Boomers Powered Clothing Designed To Assist The Elderly

Superflex is adapted from military apparel technology to help the aging population continue to live independently