Advertising Finance & Money Gen Z

Fashion & Apparel Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Banks, Insurance & Financial Services E-Banking Platform Targets Gen Z With AI Finance Management

Envel's digital banking service autonomously guides account holders' income and spending in real time to help them track and build wealth

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Consumer Goods Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Gen Z How Retailers Like Ralph Lauren Are Enhancing In-Store Education With Interactive Displays

In this excerpt from PSFK's Engaging Shoppers In Physical Stores report, here's how four brands are leveraging touchscreen technology with interactive tools that assist and inform shoppers in an entertaining way

Retail American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Loyalty & Membership TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Millennials Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Merchandising & Curation Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Food & Beverage Ketel One Botanical Offers WeWork Members a Wellness Haven for Relaxation

The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

Packaging & Product Engagement Eyewear Brand Uses 3D Printing To Create Custom Frames For Every Face

King Children is an eyewear brand whose services aim to disrupt the customization process, implementing virtual try-on and 3D printing techniques that let consumers design frames tailored to their unique face