Advertising Food & Beverage Engagement

Cafe & Restaurant Why The Restaurant Space Is Experimenting With Dynamic Pricing

Some restaurants may soon implement dynamic pricing already integral to the rideshare and airliner spaces, working to engage customers at off-peak times with lower prices to better manage demand

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Brand Activation & Immersion Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Automotive Chipotle Caters To Consumer Agility With Mobile-Order Pickup Expansion

The chain plans to scale its Chipotlanes, pickup areas designated for online orders only, to enhance its digital presence

Delivery & Logistics How Retailers In China Are Enabling Faster On-Demand Grocery Ordering And Delivery

As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever

Grocery, Convenience & Supermarket Hy-Vee Points Grocery Shoppers To Discounted, Soon-To-Expire Foods

The supermarket chain is implementing an in-store mobile app that marries reduction of wasted food with lower costs for customers

Loyalty & Membership How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Merchandising & Curation Moby Psi Enables Off-Grid Retail With Staffless, Self-Driving Store Mobiles

Using technology to bridge classic convenience stores with modern buying behavior, Moby is taking the brick-and-mortar experience on the road and to remote locations

Health How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Retail Ocado Integrates Digital Ad Platform To Improve Shopper Discovery

Ocado will offer sponsored positioning on its site,  prioritizing place in search results to help lesser-known brands achieve visibility while also helping shoppers discover new items

Packaging & Product Engagement Sustainable Grocery Startup Offers Same-Day No-Package Delivery

The Wally Shop delivers farm-fresh groceries from local partners via bike courier in reusable packaging that it will pick up from shoppers upon their next order

Food & Beverage Jet Caters To Urban Shoppers With Blue Apron Meal Kits

Leveraging learnings from its brick-and-mortar pilot with Costco, Blue Apron created a perishables-free meal kit line for Jet’s City Grocery Platform, increasing flexibility and customization with options from a variety of brands

Design Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product