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Advertising Food & Beverage Europe

Tesco Uses Data From Customer Loyalty Cards To Curate Healthy Options

The U.K. supermarket chain will use consumer data to better understand what healthy options are in demand, and accordingly curate recipes and promotions for shoppers

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

August 20, 2018

Ideas We Are Tracking

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