Advertising Food & Beverage Europe

Delivery & Logistics Nestle Integrates IBM Food Trust Blockchain To Offer Carrefour Shoppers Transparency

The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Brand Activation & Immersion Godiva Is Converting Stores Into Full-Service Cafes

The Belgian chocolatier is expanding into cafe service, planning to open 2,000 locations across the world within the next six years

Beauty How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Food & Beverage Target Customers Can Browse Shoppable Recipe Guides

Building its reputation a full-service grocery destination, Target is letting customers browse 1 million recipes, build shopping lists and place orders for same-day delivery

Fitness & Sport How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Loyalty & Membership Pizza Hut Customers Can Scan Domino's Ads To Receive Better Offer

The pizza chain is attempting to edge out the market leader, offering U.K. customers the chance to scan Domino's ads with its AR app and access competitive offers

Grocery, Convenience & Supermarket Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Automotive Uber Eats Elevates User Experience With Animations And Greater Transparency

The food delivery service revamped its mobile app to feature colorful animations, clearer delivery tracking and more specific timing options

Advertising KIND Snacks' AR Pop-Up Tells Consumers Competitors' Sugar Content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Post Purchase Service & Support Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Consumer Goods How Brands Like Estée Lauder Spark Innovation With 'Intrapreneurship'

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

Retail Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series