Advertising Food & Beverage Gen Z

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Advertising Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Brand Activation & Immersion Ketel One Botanical Offers WeWork Members a Wellness Haven for Relaxation

The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

Food & Beverage Skittles Is Creating The Most Exclusive Super Bowl Ad Ever

The campaign involves the Super Bowl spot being screened for just one person—a Los Angeles teen