Advertising Food & Beverage LGBT

Food & Beverage Danone Caps Font Vella Water With App-Integrated, Reusable Hydration Tracker

The digitally integrated caps are designed to align with consumer values like sustainability and wellness, letting them reuse the top on any water bottle and linking with a hydration-tracking app

Grocery, Convenience & Supermarket Apricart Personalizes And Streamlines The Grocery Shopping Experience

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

Loyalty & Membership Kroger Debuts Own Mobile Payment System For Loyalty Shoppers

An app-integrated payment system from the supermarket chain aims to make checkout easier than ever while also linking to customers' rewards accounts

Consumer Goods Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Merchandising & Curation Japan Aims To Automate All Convenience Stores By 2025

The Japanese government is utilizing RFID technology to make fully autonomous stores possible, enabling convenience for shoppers as well as combatting Japan's worker shortage

Cafe & Restaurant Why The Restaurant Space Is Experimenting With Dynamic Pricing

Some restaurants may soon implement dynamic pricing already integral to the rideshare and airliner spaces, working to engage customers at off-peak times with lower prices to better manage demand

Retail Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Brand Activation & Immersion Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Automotive Chipotle Caters To Consumer Agility With Mobile-Order Pickup Expansion

The chain plans to scale its Chipotlanes, pickup areas designated for online orders only, to enhance its digital presence

Delivery & Logistics How Retailers In China Are Enabling Faster On-Demand Grocery Ordering And Delivery

As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever

Shopper Marketing & Promotions Hy-Vee Points Grocery Shoppers To Discounted, Soon-To-Expire Foods

The supermarket chain is implementing an in-store mobile app that marries reduction of wasted food with lower costs for customers

Packaging & Product Engagement How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Store Experience & Design Moby Psi Enables Off-Grid Retail With Staffless, Self-Driving Store Mobiles

Using technology to bridge classic convenience stores with modern buying behavior, Moby is taking the brick-and-mortar experience on the road and to remote locations