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Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

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A Field Guide To Creating High-Reach Brand Experiences
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

Ideas We Are Tracking

[News] Marriott launches new messenger apps and robots to compete with Airbnb
[News] Kroger plans to eliminate food waste by 2025
[Stats] By the Numbers: Coca-Cola’s Times Square Billboard
[Inspiration] Panera Prints Drink Nutrition Labels Right On Cups
[Insight] Inside Cheetos’ New Restaurant
[News] Lyft is helping riders satisfy their late night food cravings
[News] Cayman Islands Tests U.S. Meal-Kit Service to Boost Its Food Tourism Marketing
[Insight] Influencer posts are 8 times more popular than brand posts in China
[News] Whole Foods to open free-standing restaurant in Midtown on June 1
[Insight] Amazon’s Latest Market Disruption: 1.7 Million Free Bananas
[Stat] New Report Shows What Diners Want from Technology in 2017
[News] These Mushrooms Can Turn Plastic Waste into Food
[News] Tesco Introduces Shopping-Filter App For Customers With Diets And Intolerances
[News] PepsiCo has experimented with mealworm powder for its snacks and drinks

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