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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Meredith Ferguson informs brands that in a world that is becoming more commoditized, stewardship can serve as a major differentiator, especially amongst young people of color

August 30, 2018

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