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Brand Activation & Immersion Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Consumer Goods Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Automotive How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Design DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Delivery & Logistics Furniture Rental Startup Appeals To Millennials With Quality Wares And Value-Added Service

Wallet- and eco-friendly subscription-based company Fernish promises mobile young consumers a better furniture experience, offering free delivery and assembly as well as the ability to swap out items

Home Startup Paint Co Caters To Millennials With Instagrammable And Sustainable Products

The startup keeps the millennial market's priorities in mind with low-toxicity, high-design products that reflect key interests like aesthetics and sustainability

Fashion & Apparel WeWork London Office Invites Visitors To Shop Its Furnishings

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

Beauty Glossier's Empty Beauty Bottles Become A Furniture Collection

The beauty brand contributed to a collection of upcycled furniture at NYCxDesign 2018, where the pieces constructed from used plastic bottles married sustainability and style while representing an exercise in design for circularity

Advertising IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Millennials Interview: How Digital Real Estate Increases Efficiency While Cutting Costs

Reali CEO Amit Haller discusses how real estate is following in the travel industry's footsteps to serve a consumer empowered by information now freely available online

Fitness & Sport MTV Fit Hopes To Engage Millennials In Body-Positive Content

MTV Fit will publish bite-sized wellness content on social media as an alternative to luxury fitness brands

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Advertising These Smart City Fixtures Gather Data To Build Hyperlocal Knowledge

We spoke to Sandra Richter, co-founder and CEO of Soofa, about smart city furniture and a hyperlocal, data-driven approach to retail and advertising

Brand Activation & Immersion Advertising The Rebirth Of Retail

Creatives from PMH discuss advertising for Target and Kohl’s amid the “death” of retail, and why experiential marketing needs to accomplish something real