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Paint Company Uses Quizzes And Calculators To Help Customers Pick A Color

DTC decor brand Clare aims to streamline how customers select paint colors, eliminating trips to the hardware store by digitizing the entire process

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Kevan Wilson is the EVP of Partnerships and Business Development at b8ta, a software-powered service designed to make physical retail accessible for all product makers and exciting for all customers.

Video

Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018

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