Advertising Home Product Launch

Analysis Real Estate Names Like Airbnb Are Helping Millennials Buy Homes With Flexible Payment Options

Take a look at how homebuying services are using crowdfunding and other flexible options in order to provide alternatives for a generation that is struggling to afford homes

Brand Activation & Immersion Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Features Real Estate Companies Like Zillow Are Enabling Painless Virtual Purchasing, From Start To Finish

From PSFK's Digitizing The Homebuying, Browsing & Mortgaging Experience report, here's how today's leading brands in real estate are leveraging virtual tools to make homebuying more efficient

Home Homebuying Services Like Zillow Are Employing DTC Tactics To Engage Millennial Consumers

Direct-to-consumer selling streamlines the process of selling a home by automating certain steps and removing unnecessary third parties

Millennials AI Home Visualizer Takes Customers' iPhone Photos And Renders 3D Models

Hover gives homeowners and contractors the ability to easily visualize home projects by taking their mobile photos and generating measureable and fully customizable models

Design From Sotheby's To Zillow, Real Estate Companies Are Making Homebuying Immersive With Remote Touring

Here's how four retailers have leveraged mixed reality technology to let customers immerse themselves within a potential new home without ever leaving the couch

Shopper Education & Assistance PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience

Our latest research paper presents trends in home buying and the real estate industry, with a bent toward the primary homebuying demographic: millennials

Fashion & Apparel Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Retail Mobile Shoppers Can Place Design Brand's Instagram 'Stickers' In Photos Of Their Space

Brazil-based Etna is making discovery of its home design wares interactive and millennial-friendly, letting account holders visit its Stories page to upload photos of their space and place product stickers in it to preview

Interview Interview: Maiden Home On Engaging Modern Furniture Buyers With A Narrative Of Tradition And Quality

Maiden Home's CEO and founder shares insights on enabling heritage-quality craft that meets the demands of modern consumers for speed and personalization, marshaling an online-only, DTC strategy that takes consumers directly into its North Carolina factories

Cafe & Restaurant PSFK Visits New York State's Field + Supply Makers Craft Fair

We check out the small design firms, chefs and caterers who gather from Hudson Valley and the Catskills to set up stall

Health Wayfair, Alibaba And CVS Marshal Pay-For-Premium Options To Engage Their Most Loyal Customers

From PSFK's Loyalty Debrief, here's how three brands are leveraging data from their most involved customers in order to ensure rewards programs remain relevant and compelling

Children How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Store Experience & Design How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

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