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How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Event

PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.

January 13, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

August 20, 2018

Ideas We Are Tracking

Walmart announced the acquisition of Art.com, described as the world’s largest online retailer in the art and wall décor category
Amazon Alexa announced new initiative that will see customers donating toys to children in need this holiday season via the virtual assistant device
To promote its new Home Hub’s usefulness in the kitchen, Google partnered with NBC to enlist comedians Amy Poehler, Amy Sedaris, Maya Rudolph, Chelsea Peretti and Tiffany Haddish for a Friendsgiving celebration
Searching for other revenue streams beyond traditional advertising, BuzzFeed’s commerce vertical is helping brands develop products with millennials in mind
There has been a 50% rise in cash wedding registries since 2017, as millennials increasingly request funds over traditional gifts like home goods
Digital-first mattress company Tuft & Needle launches new collection available exclusively on Amazon
eBay adds home installation and assembly to delivery service options
Elizabeth Shaffer. Co-Founder, Masse
Plants and greenery continue to rise in popularity among millennial consumers, with new stores and “plantfluencers” to meet demand
Amazon Prime members account for 67% of the shopping public in the US, spending an average of $83 per month
Rich Fulop. CEO, Brooklinen
Ikea study suggests that 35% of urban-dwelling consumers feel uncomfortable or unhappy in their own homes
Farhad Manjoo. Technology Columnist, The New York Times
According to a survey of 100 top online retailers, digital native brands should be expected to open about 850 brick and mortar stores over the next five years
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