Advertising Home

How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

Ideas We Are Tracking

Rich Fulop. CEO, Brooklinen
Ikea study suggests that 35% of urban-dwelling consumers feel uncomfortable or unhappy in their own homes
Farhad Manjoo. Technology Columnist, The New York Times
According to a survey of 100 top online retailers, digital native brands should be expected to open about 850 brick and mortar stores over the next five years
Ralph Lauren Home has designed luxury suites onboard ships for Oceania Cruises
Pantone announces a new color collection of “Metallic Shimmers” for fashion, interior and product design
92% of millennial pet owners buy gifts for their pets, and among those, 52% purchase gifts at least once a month
Experts wonder if current growth in the fast furniture market – Burrow, The Inside, or Maiden Home, for example – is sustainable
Amazon launches its own direct-to-consumer mattress brand, joining a crowded field of disruptors including Casper and Leesa
David Schick. Director of Research, Consumer Edge Research
Virgil Abloh x Ikea collaboration will get pop-up shop during Paris Fashion Week, offering an exclusive collection of affordable rugs
Home Depot will expand same-day delivery as part of a $1.2 billion supply-chain upgrade
Amazon will deliver Christmas trees up to seven feet tall beginning in November
Liat Zakay. CEO, Donde
No search results found.