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This Company Is Using Optical Illusions To Beckon People In

A hallway created by the UK tile company makes it look as if there's a large hole in the middle of the corridor

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A Field Guide To Creating High-Reach Brand Experiences
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

Ideas We Are Tracking

[News] Google is building a smart screen competitor to Amazon’s Echo Show
[News] Amazon working on Alexa-powered smart glasses, says report
[Insight] Lowe’s Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms
[News] Ikea’s Space10 develops the Algae Dome, a prototype for food-producing architecture
[News] Philips’ Hue lights will soon sync with movies, games and music
[News] Amazon and Microsoft to integrate their digital assistants
[Stat] Many homes aren’t ready to charge electric cars without blowing the fuse
[Insight] Best Buy in introducing new services for the IoT market
[News] Alibaba will sell a Chinese-language Amazon Echo alternative
[News] Home robot Kuri can now recognize pets, see and stream in HD
[News] MIT’s $10,000 robotic furniture is making its way to small homes
[Stat] Some 57% of smart speaker owners with kids at home said that one of the reasons they bought a smart speaker was to entertain children
[Insight] Nest Cam IQ uses Google AI to make the smart home a bit smarter
[Opinion] Staying in Is the New Going Out

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