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How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

As Slack Research Team Lead Christina Janzer explains, it isn’t enough for brands to take user feedback at face value, they must place humanity at the core of products

September 4, 2018

Ideas We Are Tracking

Pinterest, gearing up for IPO, reports 25% increase in monthly active users since last September
Facebook reports 150 million people use its Stories every day, but nearly double that use the Instagram Stories feature daily
Number of advertisers using video in direct response campaigns across Facebook platforms increased 3.8x
Alex Vetter. CEO, Cars.com
Printemps Haussmann pays homage to Parisian hotels with immersive window displays
Chris Voss. Former investigator, FBI
NYC community complains about Target activation imitating CBGB Awning
Gucci unveils large-scale mural along with Snapchat geofilter to promote limited-edition t-shirt line, boosting social promotion
Evy deAngelis. Avon, Executive Director of Sales Development
Only 8% of consumers are ‘very satisfied’ with marketing emails
Instagram dethrones Youtube as top influencer channel for beauty industry
62% of consumers believe that sharing data is part of the modern economy
Dario Spina. CMO, Viacom Velocity
77% of millennials are turned off by advertising that portrays their generation using clichés

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about the PSFK Creative Intelligence Platform

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