IKEA's Sleep-Inducing Print Ad Emits White Noise And Lavender

The home retailer's multi-sensory ad can be pulled from a magazine to function as a bedside sleep aid


Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.


Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
Burger King’s “promposal” stunt earned over $260K in earned media value, based on Twitter interactions
Facebook might offer a subscription fee for a private, ad-free version of the platform
US adults aged 18-29 are more than 3 times as likely to say they’d have a ‘very hard’ time parting with the internet or their cellphones than TV
Global e-commerce spend will climb 15% to reach $2.4 billion in 2018
Consumers will spend an average of 9.73 hours per day with personal media in 2018, and 38% of that will be online content
People will consume more online content in 2018 than TV, print and radio
People now more likely to complain about online ads than those on TV finds ASA
Millennials least influenced by retail advertising, but are most active tech adopters
Over 90% of Facebook’s advertising revenue from mobile
81% of Facebook users say they would not pay for Facebook without ads
Amazon’s US Ad Revenues hit $1.65 billion in 2017. To grow 48.2% in 2018
Pandora vs. Spotify: Ad tech streams into audio
White Castle showcases Puerto Rican musician to support her college dreams

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