PSFK Launches The Forecast Z Report

Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Latest Trend Reports

A Field Guide To Creating High-Reach Brand Experiences
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PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

Ideas We Are Tracking

[Stat] More Facebook and Instagram Users Discussed Holiday Shopping Than Super Bowl LI
[Insight] Is HQ Trivia the future of TV?
[Insight] Walmart’s “Outside The Box” Podcast Is A New Direction For The Brand
[Stats] Value consumers see premium appeal in private label products
[Stat] We now spend 70% of our time online on phones
[Insight] Amazon Predicts Holiday 2017’s Hot Toys
[Stat] Apps Like Facebook, Instagram Are Creating Teen Anxiety
[Insight] Teens are turning their backs on Nike
[Insight] Sid Lee asks young adults to ‘Rethink Breast Cancer’ in social campaign
[Stat] Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps
[News] Marriott launches new messenger apps and robots to compete with Airbnb
[News] Kroger plans to eliminate food waste by 2025
[Inspiration] Coke is exploring a new way to advertise virtually
[Insight] How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads
Related Expert

Todd Defren

Todd Defren is recognized globally as a Social Media and Public Relations innovator, thinker and lecturer. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power 150. Defren is a principal at SHIFT Communications a hybrid PR firm named “New Media Agency of the Year” in 2008 and “Agency of the Year” in 2007. Defren is the visionary behind the Social Media Release and Social Media Newsrooms; a co-founder and Board Member of the Social Media Club a PRWeek ‘40 Under 40’ honoree, an Advisory Board Member for the Smartbrief On Social Media, a Fellow of the Society For New Communications Research, and, a frequent Social Media Speaker. He was referred to as a “Social Media Marketing Master” in Mashable in 2010.

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