Op-Ed: Mobile Will Finally Bring Loyalty Programs Up To Speed

Despite innovations in payment, retail loyalty programs are lagging behind—technologist David de la Peña makes a case for reinvigorating them with mobile


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Steven Dean is a designer, educator and entrepreneur focused on consumer health and wellness innovation. At his design consultancy, G51 Studio, he is involved in a broad range of projects that span business strategy, interaction and experience design, service design, and brand experience. He has designed and developed integrated user experiences for health and wellness platforms including mobile devices, networked applications and websites.


Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017

Ideas We Are Tracking

Google Is Launching Playable In-Game Ads That Reward Players
National Geographic built ‘Space Projection Helmets’ for its new show
4 lessons in marketing agility from the direct-to-consumer revolution
The latest trend in branding is no branding at all
Ad-supported media represents two-thirds of the time consumers spend with media worldwide
More than 60% of mobile marketers plan to increase their video spend in 2018
How Gucci revived the identity of a 96-year-old brand
Nearly 40% of subscribers ultimately cancel their services
L’Oréal and Estée Lauder are the top beauty brands on Social Media
360-degree VR ads perform up to 300% better than normal ads
The internet will become more personalized in 2018
KFC developed commute-friendly odorless chicken
How a Musician-Turned-Entrepreneur Plans To Save Creators From Advertising
Consumer demand for personalized content has reached an all time high

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