As a means to promote its electric Renault Zoe models, a Renault billboard reduced electric car prices when pollution levels went up in Bucharest
Instagram adds function to let brands promote influencer posts as ads
Fernando Desouches. Managing Director, New Macho
43% of men surveyed said Absolut Vodka didn’t reflect their values at all; 49% say the same for Diet Coke and 54% about Bacardi and Gordon’s Gin
PepsiCo ads blockchain tests show 28% efficiency gains
In a recent study of female consumers, 75% had an affinity for brands that use models diverse in ethnicity; 84% claim affinity for brands that use models diverse in body type
Samsung boosted visibility for its mobile devices with a YouTube series targeting Gen Z consumers and showing how creators could use the Galaxy Note 9 smartphone to film and edit video
TikTok is beginning to test the shopping waters in the U.S. by creating opportunities for brands to experiment with its ad offerings
Amazon is now giving third-party sellers access to aggregate demographic information about customers, including age, income, gender and marital status
Miracle-Gro is working to secure the next generation of its customer base by capitalizing on the millennial trend for ‘plant parenting’
Japanese-led AnyMind raises $8m for AI ads in Bangkok stations
Coors Light rolls out a tap that glows and dispenses free beer when it hears Bud Light ads
Gillette lets Twitch users earn virtual currency for purchases
The top ten brands in Gartner L2’s Digital IQ Index: Auto are scaling back their TV investments and allocating resources to low-cost, high-return digital channels