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AR Wine Labels Provide Consumers With Animated, Historic, & Zombie-Filled Tales

By pointing their phones at wine bottles, wine lovers can animate the mugshots of infamous Australians or bring zombies to life, offering consumers a themed and engaging product experience

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Bill Moffet is Microsoft's Global Industry Senior Product Marketing Manager where he focuses on the manufacturing industry. He has numerous responsibilities, including acting as a manufacturing/supply chain domain expert and managing the competitive climate that Microsoft's manufacturing solutions are involved in.

Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

Ideas We Are Tracking

Evy deAngelis. Avon, Executive Director of Sales Development
Only 8% of consumers are ‘very satisfied’ with marketing emails
Instagram dethrones Youtube as top influencer channel for beauty industry
62% of consumers believe that sharing data is part of the modern economy
Dario Spina. CMO, Viacom Velocity
77% of millennials are turned off by advertising that portrays their generation using clichés
79% of consumers will leave a brand if personal data is used without their knowledge
Kamiu Lee. CEO, Activate
Sephora to appeal to videogame community with GIRLGAMER Esports Festival sponsorship
Target lands exclusive deal with Museum of Ice Cream (MOIC), which includes interactive pop-up grocery store
Rolls-Royce treats car owners to ‘Cars and Cognac’ event
Moët & Chandon debuts an emotion-driven campaign that plays to the brand’s celebratory nature
VR could be as big as Netflix in the U.S. by 2022
Pablo Gomez. Head of Media and Digital North Asia/Southeast Asia/Pacific, Kantar Millward Brown

Learn More

about the PSFK Creative Intelligence Platform

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