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IKEA's Sleep-Inducing Print Ad Emits White Noise And Lavender

The home retailer's multi-sensory ad can be pulled from a magazine to function as a bedside sleep aid

Expert

Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.

Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

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People now more likely to complain about online ads than those on TV finds ASA
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81% of Facebook users say they would not pay for Facebook without ads
Amazon’s US Ad Revenues hit $1.65 billion in 2017. To grow 48.2% in 2018
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