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Advertising

Walgreens Digital Cooler Targets Shoppers With Tailored Ads

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

Comcast’s NBCUniversal plans to debut a free, ad-supported streaming service to anyone that subscribes to a traditional pay-TV service in the first quarter of 2020
The average 51 minutes that 135 million U.S. workers spend in their cars during their daily commutes represents a $230 billion in-car connected commerce opportunity
Gillette released a commercial calling on men to change their behavior in light of the #MeToo movement
The average one-way trip for commuters in the US in 2017 was 26.9 minutes, according to the Census Bureau, up from 26.6 minutes in 2016
John Miller. Vice President of Sales and Sales Operations, Lamar Advertising
In the week following a local Dunkin’ activation, Portland, Maine saw a 60% lift in espresso units sold compared to the same time last year
Jacquie Kostuk. Lead Social Strategist, Taco Bell Canada via Grip Limited
Pillsbury pumps cinnamon roll smells into select movie theaters to accompany promo
To promote its new Home Hub’s usefulness in the kitchen, Google partnered with NBC to enlist comedians Amy Poehler, Amy Sedaris, Maya Rudolph, Chelsea Peretti and Tiffany Haddish for a Friendsgiving celebration
New York City gets new tourism campaign for 2019, with a value of $15 million and promotions running globally across 17 countries
KFC unveils high-end streetwear collection with Hypebeast and Japanese designer NIGO
Marriott takes branded video series, “StoryBooked” to TV and movie theaters
Thomas James. General Manager, Jean Paul Gaultier
70% of 1,000 consumers surveyed said they read marketing emails on their smartphones
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