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Op-Ed: Why AI Won't Replace The Human Touch

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Expert

Kevin Lavelle is the founder and CEO of Mizzen+Main, an apparel brand that uses synthetic fabrics that resist wrinkles and wick moisture as well as gym clothes, but with the buttoned up look of Brooks Brothers. Before starting the clothing brand he was a management consultant and then an energy investment analyst.

Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

Ideas We Are Tracking

Niraj Shah. CEO, Wayfair
Coca-Cola’s new soda machine lets customers mix their own flavors via Bluetooth
iQiyi bolsters online offering with theater chain that gives consumers ability to select content, as well as viewing time and location
Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
Burger King’s “promposal” stunt earned over $260K in earned media value, based on Twitter interactions
Facebook might offer a subscription fee for a private, ad-free version of the platform
US adults aged 18-29 are more than 3 times as likely to say they’d have a ‘very hard’ time parting with the internet or their cellphones than TV
Global e-commerce spend will climb 15% to reach $2.4 billion in 2018
Consumers will spend an average of 9.73 hours per day with personal media in 2018, and 38% of that will be online content
People will consume more online content in 2018 than TV, print and radio
People now more likely to complain about online ads than those on TV finds ASA
Millennials least influenced by retail advertising, but are most active tech adopters
Over 90% of Facebook’s advertising revenue from mobile
81% of Facebook users say they would not pay for Facebook without ads

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