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How To Understand The Influence Of Gen Z Consumers

PSFK's Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Latest Trend Reports

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Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

[Stat] More Facebook and Instagram Users Discussed Holiday Shopping Than Super Bowl LI
[Insight] Is HQ Trivia the future of TV?
[Insight] Walmart’s “Outside The Box” Podcast Is A New Direction For The Brand
[Stats] Value consumers see premium appeal in private label products
[Stat] We now spend 70% of our time online on phones
[Insight] Amazon Predicts Holiday 2017’s Hot Toys
[Stat] Apps Like Facebook, Instagram Are Creating Teen Anxiety
[Insight] Teens are turning their backs on Nike
[Insight] Sid Lee asks young adults to ‘Rethink Breast Cancer’ in social campaign
[Stat] Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps
[News] Marriott launches new messenger apps and robots to compete with Airbnb
[News] Kroger plans to eliminate food waste by 2025
[Inspiration] Coke is exploring a new way to advertise virtually
[Insight] How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads
Related Expert

Naveen Selvadurai

Naveen is an Expa partner, a company that works with established founders to develop and launch new companies. Having previously worked with Lucent, Sony, Nokia, Socialight and Sun Microsystems, he also helped found Foursquare, the location-based social network for mobile devices.  Graduating with both a  Bachelor and Master of Science degree in Computer Science from the Worcester Polytechnic Institute, Naveen further his education by spending a semester studying abroad at the London based King's College. In addition to appearing on Fox Business Network and CNN, he has been listed in AOL Small Business' "World's New Young Millionaires."

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