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This Company Is Using Optical Illusions To Beckon People In

A hallway created by the UK tile company makes it look as if there's a large hole in the middle of the corridor

Latest Trend Reports

Deep-Dives
A Field Guide To Creating High-Reach Brand Experiences
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papers
A PSFK Research Paper: Summer 2017
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Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

Ideas We Are Tracking

[News] Marriott launches new messenger apps and robots to compete with Airbnb
[News] Kroger plans to eliminate food waste by 2025
[Inspiration] Coke is exploring a new way to advertise virtually
[Insight] How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads
[Inspiration] ‘South Park’ Screws With Viewers’ Google Home, Echo Devices
[Insight] Lowe’s Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms
[News] LA Clippers to sell expensive ‘Star Courtside’ seats
[Stats] By the Numbers: Coca-Cola’s Times Square Billboard
[News] Lego to launch new kit of BIG-designed visitor centre ahead of opening
[Inspiration] Netflix develops marijuana strains based on its original shows
[Inspiration] Netflix employees created a vending machine concept for developing markets
[News] H&M’s new brand, Arket, lists the factories that make its clothes
[Inspiration] IKEA instructions show how to make your own Game of Thrones cape
[Stat] Instagram influences almost 75% of user purchase decisions

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