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Advertising Hotels, Hospitality & Travel Latin America

Interview: How IHG Used Consumer Insight To Engineer A Millennial Hotel Brand

The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, value-conscious traveler

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

May 8, 2018

Ideas We Are Tracking

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