Interview: How IHG Used Consumer Insight To Engineer A Millennial Hotel Brand
The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, value-conscious traveler
Latest Trend Reports
Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.
Smartzer is a video technology company that allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. Consumers can click on items within a video to see further information and links to purchase.
PSFK Founder and President Piers Fawkes and Senior Strategist Emily Wasik help us navigate today’s travel landscape
Ideas We Are Tracking
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
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