Advertising Hotels, Hospitality & Travel

Interview: How IHG Used Consumer Insight To Engineer A Millennial Hotel Brand

The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, value-conscious traveler


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

New study reports Muslim travel market will be worth an estimated US $300 billion by 2026
Soho House adds co-working to its members-only clubs and hotels, in competition with start-ups like WeWork
Dunkin’ Donuts activation offers Nahant, Massachusetts Airbnb for only $10 per night
According to new study 77% of 18- to 29-year-olds consider sustainability when making travel decisions
Fueled by a rise in wellness travel, China’s Zhejiang region is expected to receive 70 million annual tourists by 2020
Yang Honghao. Professor, China Tourism Academy
Jennifer Gribble. VP of Avid Hotels and Mainstream Growth, IHG
Google Maps app for iOS will now let users share their location and ETA
Jen Rubio. Co-Founder, Away
Southern Europe and Southeast Asia had the highest growth in global tourism arrivals, with both regions up 9 percent%
Las Vegas hotel is rolling out new dog-shaped room service delivery robots
InterContinental Hotels Group will eliminate plastic straws from its 5,400 hotels across 100 countries by the end of 2019
New Expedia feature lets consumers plan trips, ask for advice, and adjust bookings using Google Assistant
Delta is using a Twitter poll to select in-flight entertainment for the holiday season
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