Advertising Wellness Gen Z

Analysis Brands Like Blume Are Providing Trusted Guidance For Teenage Transitions

From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Brand Activation & Immersion Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Features Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Food & Beverage Ketel One Botanical Offers WeWork Members a Wellness Haven for Relaxation

The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

Advertising Shazam's Cyberbullying Campaign Gives Victims A Voice

The song-identifying app detects an inaudible sound, then encourages teens to speak up about being bullied online

Design This Startup Is Un-Gendering Sexual Wellness Products

Maude, which launched this month, makes sex products with a minimalist design that amplifies inclusivity and simplicity

Gen Z Gen Z Wants To Hack Wellness—And Brands Can Meet Them Halfway

PSFK's Forecast Z report takes a look at how Gen Z are using products, environments, diets and routines to stimulate their minds and emotions

Delivery & Logistics Leading The Next Wave Of Wellness With Gender-Inclusive Sex Essentials

Eva Goicochea, co-founder and CEO of sexual wellness startup Maude, speaks to PSFK about the Gen Z demand for inclusive brands in our Forecast Z report

Loyalty & Membership More Than Millennials, Gen Z Looks To Mobile And Changing The World

Research from PSFK's Forecast Z report compares the values and attitudes of Generation Z to those of their Millennial predecessors

Packaging & Product Engagement Teen Focus Groups Helped Design These Hilariously-Named Condoms

In order to lower rates of STIs and teen pregnancies, nonprofit Diverse & Resilient used focus groups to grab young people's attention with condom wrappers

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