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Asics Sets Sights On Becoming A Health And Wellness Brand

A new Asics campaign hopes to shift perception of the brand as well as attract new audiences

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Deep-Dives
A Field Guide To Creating High-Reach Brand Experiences
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017

Ideas We Are Tracking

[Inspiration] Netflix develops marijuana strains based on its original shows
[Stat] Instagram influences almost 75% of user purchase decisions
[Inspiration] Panera Prints Drink Nutrition Labels Right On Cups
[News] Nike Announces New Consumer Direct Offense
[Insight] Influencer posts are 8 times more popular than brand posts in China
[News] Hound Labs raises $8.1 million to combat stoned drivers with cannabis breathalyzers
[News] Scientists 3-D Print Mouse Ovaries That Actually Make Babies
[News] PepsiCo has experimented with mealworm powder for its snacks and drinks
[News] Gillette one ups Dollar Shave Club with on-demand razor ordering service where you text to order
[Insight] L’Oréal beauty bot learns your style to make gift giving easier
[News] ‘Napercise’ Is The New Workout Of Your Dreams
[News] Hospital makes $119M bet on virtual, augmented reality training center
[Insight] These Natural Beauty Brands Are Using Big Data To Give Skin Care A Makeover
[News] Edible CRISPR Could Replace Antibiotics

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