Advertising Wellness

Interview: Fitness Expert On The Evolution Of The Boutique Gym Experience

Bryan O'Rourke, a fitness industry veteran and president of the Fitness Industry Technology Council, gives PSFK his inside insight on the explosion of boutique fitness, the technology and diversifying consumer behavior driving it, and how it will continue to transform in the future


During a webinar on December 13 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the China Debrief

December 13, 2018

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

July 5, 2018

Ideas We Are Tracking

Katerina Schneider. Founder & CEO, Ritual
Qantas new Dreamliner prioritizes health and wellness with improved healthy menu and features encouraging sleep
“Kroger Express” sections will open by early next year in 13 Walgreens stores near the grocer’s Cincinnati headquarters
Experiential GNC store in Pittsburgh, PA area will serve up smoothies, snacks, meals
A Vitality Group wellness program that allowed participants to pay off the cost of an Apple Watch with regular activity incentives yielded a roughly 34% increase in regular physical activity
Rachel Drori. Founder, Daily Harvest
Sophia Amoruso. Founder & CEO, Girlboss
Peloton had 4% more U.S. customers than SoulCycle last quarter, more than doubling its subscriber base over the last year
Sophia Amoruso. Founder & CEO, Girlboss
Jeffrey Hill. CEO & President, Hill-3 Investments
New Michigan medical marijuana rules allow home delivery
Beacon Health Options, a behavioral health company based in Boston, has launched outpatient mental health therapy in Texas Walmart store
CVS Health announces the much-anticipated completion of its acquisition of Aetna, the nation’s third-largest health insurance company, vowing to “change the consumer health experience”
New study shows Americans have 240 stressful travel experiences in a lifetime
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