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Do You Know How To Show Up As A Purpose-Led Brand?

A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report, which will provide a roadmap on how to combine physical retail with an invisible layer of technology-driven service.

January 16, 2019 | New York City
Expert

Bertrand is a psychiatrist and balloonist that completed the first ever non-stop balloon flight around the globe with his partner Brian Jones. His most famous endeavor is Solar Impulse, a project launched in 2003 in collaboration with the École Polytechnique Fédérale de Lausanne (EPFL). The goal was to create a solar-powered, long-range aircraft, and in 2012, the aircraft operated by Piccard and Andre Borschberg made its first intercontinental flight from Morocco to Switzerland. Piccard is currently aiming to complete the first flight around the world on solar power alone, which commenced on March 9, 2015 and will span the course of five months.

Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

Ideas We Are Tracking

Bose ventures into the world of sleep, with noise-masking headphones
Jules Miller. Founder and CEO, The Nue Co.
CVS debuts prescription drug delivery to customers nationwide
Study finds at least 10% increase in recall ability using VR over desktop displays
Andrew Dudum. Founder & CEO, Hims
Health & wellness market is growing 12% each year, outpacing pharma sales
Weis Markets educates shoppers about plant-based diets with new program
Tom Fels. CEO, Singita
CBD (Cannabidiol) lattes are taking the wellness world by storm
Apple promotes ‘digital wellness’ with new screen-time management features
Press Release. Team, Calm App
Casper launches $35 nap pillow for sleeping on the go
Ruth Whippman. Author, America The Anxious
64% of millennials in the U.S. now fear riding self-driving vehicles, up from 49% in 2017

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