Advertising Wellness

How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

Ideas We Are Tracking

In a survey of 1,000 US and 1,000 Canadian consumers, 41% were willing to try recreational cannabis-infused snacks, candies, and other packaged foods
Experts report a 25% increase in US cannabis dispensary licenses issued between 2017 and 2018
“Rehab” program helps online shopping addicts curb one-click shopping habits
Walmart Canada reportedly looking into sales of cannabis-based products
The fitness industry has a disappearing middle: luxury or boutique gym and fitness memberships have seen 90% growth, while budget gyms have seen 60% growth
Views of ASMR videos on YouTube spike as millions use the soothing sounds to relax
Leah Howe. Senior Director of Retreats and Member Experiences, Equinox
Mark Hoplamazian. CEO, Hyatt
One-third of US seniors and 20% of people between 18 and 29 years old communicated digitally with healthcare providers in 2017
Google and Amazon are both investing in Aiva, a voice-enabled platform that leverages digital assistant technology to connect patients with their care teams and families
Sweetgreen’s first market will open in Washington, DC, stocking healthy products from local vendors alongside its trademark salads
Marcos López. Brand Manager, Monteloeder
Fresh off $67 billion acquisition of Express Scripts, Cigna announces $250 million venture fund for investment in health start-ups
Megan Stone. Owner, The High Road Design Studio

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