Analysis

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

These four examples showcase a rising trend in the food service industry, where brands are investing in standalone kitchens for their online delivery orders to meet ever-increasing demand

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks