Analysis

By facilitating important conversations around death, these services are revolutionizing the way people think about getting older

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Co-living spaces like Ollie and themed communities like Margaritaville are changing the face of retirement, providing a new standard of life for residents

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Planning for retirement is often a stressful process, but these brands are working to make it easier through outreach and planning tools

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

A new slate of voice assistants designed for seniors gives peace of mind to both users as well as their caregivers and family members

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

While the word aging often comes with stigmas, it is a natural process—now, these brands are working to normalize it and empower older consumers

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

In a decade, common spaces will take on important new meaning, providing places to meet, work, study, exercise and even use hallucinogens

As people age, they're more likely to have more free time and more money to spend—and travel brands are accordingly upping their high-end offers

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them