Analysis

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Analysis Food Platforms Like Uber Eats Are Opening Ghost Kitchens To Meet Demand

These four examples showcase a rising trend in the food service industry, where brands are investing in standalone kitchens for their online delivery orders to meet ever-increasing demand

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Design How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Features How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Innovation These Eco-Friendly Brands Are Making Clothes That Don't Need To Be Washed

These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers

Merchandising & Curation How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Post Purchase Service & Support How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Packaging & Product Engagement How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Retail From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Automotive How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Gen Z How Brands Like Dote Are Further Blurring Retail, Entertainment And Socialization

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Luxury Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks