Analysis

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Brand Activation & Immersion With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Automotive South Korean Food Concepts From Names Like Hyundai Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Design Auto Brands From BMW To Genesis Are Reimagining The Showroom

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Fashion & Apparel A Trend To Watch: Yesterday's Tomorrow

For this week, PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Features How Brands Like Kellogg's Are Rethinking Merchandising With New Tech

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

Beauty Seoul's Best Makeup Stores Are Immersive Playgrounds For Beauty Lovers

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination

Home Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Cafe & Restaurant Customers Can Now Interact With Brands Like Oreo Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Case Study South Korea's Pierrot Offers A Discount Shopping Experience Like No Other

Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience

Delivery & Logistics How Click-And-Collect Services From The Likes Of Starbucks Are Making Ecommerce More Seamless

By updating their pickup and delivery methods, retailers like Starbucks and Walgreens are making online shopping more convenient and easy

Innovation How Data-Driven Merchandising Is Making Stores Like Sephora More Dynamic

With interactive mirrors and dynamic displays, these brands are making sure their shoppers get completely unique experiences in stores

Grocery, Convenience & Supermarket How These Digital-Led Stores Are Transforming The Brick-And-Mortar Experience

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor

Hotels, Hospitality & Travel These Hospitality Brands Are Making Camping More Accessible For City Dwellers

For urban residents who need to escape it all, experiences and hotels around the world are making it possible to camp without going anywhere