Analysis

Analysis How Developers Are Using AR To Encourage Interactive Gaming

Augmented gameplay takes live video from phone cameras and transforms it into immersive worlds that drive social, in-person gameplay with AR avatars and enemies

Beauty Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Fashion & Apparel How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Customer Experience Journey How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Features How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Entertainment Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Luxury How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Automotive From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Brand Activation & Immersion Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Retail Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Food & Beverage DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Shopper Education & Assistance How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Store Experience & Design Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

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