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How Virtual Test Drives Are Allowing Better Product Trials

AR apps are changing the way people interact with products they're considering for purchase, offering clearer impressions of what the end-result will be while easing the decision-making process

Expert

Tucker Fort is a partner at Smart Design, a strategic design company that helps people live better and work smarter. Smart Design humanizes products, services and experiences through deep research, insights and design strategies.  

Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017

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