Automotive

Automotive Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Loyalty & Membership Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Shopper Marketing & Promotions Verizon Enhances Benefits For Rewards Loyalty Members

The Verizon Up rewards program is designed to offer members an even simpler, value-added experience with rewards from Amazon and Uber

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Post Purchase Service & Support Volvo Car Accident Advisor Provides Drivers On-Demand Recovery Support

Volvo owners can access a mobile service that helps collect accident scene information and streamlines the recovery and repair process

Beauty Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Hotels, Hospitality & Travel Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Consumer Goods Amazon Program Encourages Employees To Develop Delivery Startups

The etailer is encouraging innovation from its own staff to help meet increasing consumer demand for speedy delivery

Food & Beverage Gridlocked Drivers Can Order Burger King Straight To Their Car

BK's 'Traffic Jam Whopper' service identifies areas congested with traffic and activates billboards to alert drivers to its delivery option

Cafe & Restaurant Postmates Partners With Square To Help Restaurants Enable On-Demand Delivery

The partnership aims to answer demand from small business merchants like restaurant owners looking to enable flexible on-demand delivery

Retail Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Automotive Scooter Rental Service Bird Offers Members Monthly Subscription

Looking to enhance the convenience of its environmentally friendly scooter rental to compete with bike and ride shares, Bird will directly deliver to and pick up personal scooters from monthly subscribers

Brand Activation & Immersion Land Rover's Chief Design Officer On Creating A Desirability Connection With Customers

Gerry McGovern discusses the three necessary factors for establishing consumers' emotional connectivity to a vehicle, key to the success in the luxury automotive space

Loyalty & Membership Enterprise Car Rental Slated To Launch First Subscription Offer

Joining the ranks of BMW and Cadillac, Enterprise is launching a subscription offer that caters to today's mobility-as-a-service climate