Automotive

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Case Study A Car Vending Machine In London Requires Just A Smartphone To Make A Purchase

Auto Trader's new vending machine automates the process of car buying by allowing shoppers to do everything via mobile

Analysis 2030: An Introduction To The Future Of Home+Living

PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization

Brand Activation & Immersion From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Design Virgin Galactic Gives Passengers Out-Of-This-World Experience With First-Ever Spaceport

Gateway to Space is a luxury space flight terminal intended to give visitors a chance to reach the stars, and will serve as a home to Virgin's new space program

Luxury Aston Martin's New Design Service Will Build Bespoke Homes For Owners' Cars

The luxury auto brand's 'Galleries and Lairs' service creates high-design environments like garages for customers to optimize their car storage and display

Innovation Bosch Announces Glasses-Free 3D-Enhanced Driving Experience Designed To Improve Safety

The manufacturer is working on 3D displays for cars that could alert and assist drivers without the need of glasses or any other special technology

Retail Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery

Cafe & Restaurant Domino's Enhances Last-Mile Agility With E-Bike Delivery Launch

On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

Delivery & Logistics Meet The Startup Using Both Automation And Drivers For Last-Mile Delivery

Boxbot, with a fleet of bright, modular delivery trucks, is helping more retailers enable last-mile delivery by providing the flexibility of choosing between human drivers and bots

Features Aston Martin Brings Its Brand Home With A Sleek Kitchen Line Launch

The luxury auto brand is engaging consumers in new markets with the Aston Martin V888 kitchen, which features similar flourishes to its cars

Food & Beverage Deliveroo Takes Dining To New Heights With A Meal Inside A Helicopter

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

Consumer Goods How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days