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Automotive Product Experience

Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Event

During a webinar on November 14 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Last-Mile Debrief

November 14, 2018
Video

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

May 8, 2018

Ideas We Are Tracking

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