Baby Boomers

Latest Trend Reports

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Analysis These Services Build Connections Between Seniors And Young People

From housing to networking to cooking, brand-new experiences are now catering to Baby Boomers who want to connect with other generations

Baby Boomers Seniors Are Re-Entering The Workforce Thanks To Retailers Like McDonald's

Whether to seek meaningful connections or make a bit of extra money, Baby Boomers are redefining retirement, and brands are accordingly tailoring jobs to include this group

Features How These Companies Use Wellness To Transform End-Of-Life Care

By facilitating important conversations around death, these services are revolutionizing the way people think about getting older

Brand Activation & Immersion These Retirement Communities Are Reinventing Senior Living

Co-living spaces like Ollie and themed communities like Margaritaville are changing the face of retirement, providing a new standard of life for residents

Shopper Education & Assistance These Brands Are Reimagining The Way Consumers Plan For Retirement

Planning for retirement is often a stressful process, but these brands are working to make it easier through outreach and planning tools

Health Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Home How Voice Assistants Allow Seniors To Live Safely And Independently

A new slate of voice assistants designed for seniors gives peace of mind to both users as well as their caregivers and family members

Food & Beverage Boomer Consumers Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Retail How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Wellness These Lifestyle Brands Are Transforming The Way Society Thinks About Aging

While the word aging often comes with stigmas, it is a natural process—now, these brands are working to normalize it and empower older consumers

Hotels, Hospitality & Travel Solo Seniors Can Now Find Adventure Partners Through Services Like The YMCA

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

Innovation How Brands Like Airbnb Are Offering Elevated Travel Experiences

As people age, they're more likely to have more free time and more money to spend—and travel brands are accordingly upping their high-end offers

Design Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Consumer Goods Gillette Is Making Shaving More Inclusive With A Razor Meant For Caregivers

Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs