Beauty

Retail Countr lets users showcase and monetize their styles through social feeds

Social commerce platform Countr harnesses the power of authentic unsponsored recommendations through shoppable posts, enabling customers to showcase and monetize their styles, and purchase products directly from their feed.

Baby Boomers P&G’s Kindra is a skincare and supplement brand specifically for consumers going through menopause

Kindra is a direct-to-consumer skincare brand from CPG conglomerate P&G that offers products designed specifically for women going through menopause. In addition to dietary supplements designed to naturally ameliorate the symptoms of menopause, such as hot flashes and vaginal dryness, Kindra offers a hand & foot cream and a body lotion with soothing ingredients specifically designed to combat drier skin associated with lower estrogen levels.

Beauty OPI’s #ManiUp initiative challenges traditional masculinity by encouraging men to express themselves through nail polish

Nail polish brand OPI encourages men to #ManiUp as part of its “Color Is The Answer” initiative. Challenging men to express themselves through color, OPI collaborated with the Creators Network to create a video series to discuss the societal stereotypes and pressures men face, and reframe today’s definition of masculinity.

Shopper Marketing & Promotion MyBeautyBrand transforms users into vendors with the ability to open and sell from personalized virtual stores

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Luxury Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

Health Pause Well-Aging offers all-encompassing lines of products designed to tackle different stages of menopauses

Pause Well-Aging is a skincare brand designed to be used throughout all three stages of menopause, from perimenopause to menopause and postmenopause. In addition to products like Hot Flash Cooling Mist and Collagen Boosting Moisturizer, the brand’s site also offers a community page dedicated to sharing real-life menopause stories from its users, providing shoppers with direct support and affirmation.

Fashion & Apparel Better Not Younger destigmatizes the process of aging with haircare products for modern older consumers

Haircare Brand Better Not Younger targets consumers age 45 and older with a line of products specifically designed to address the hair concerns associated with aging, such as dryness, thinning and gray hair. With its bold, modern packaging and videos celebrating life after 45, the brand aims to challenge the stereotypes associated with aging.

Packaging & Product Engagement Revlon collaborated with plus-sized model Ashley Graham on an exclusive lip kit and color

Cosmetics brand Revlon collaborated with plus-sized model Ashley Graham on a limited-edition lip kit. After Revlon and Graham’s first collaboration sold out in three hours, the duo decided to release a second kit featuring a new lip color, Unapologetic. Amazon Prime members were given exclusive access to the new kit before its official drop via pre-order.

Design Starface redefines the unpleasant experience of a breakout with fun, Instagrammable pimple patch

Skincare brand Starface is fighting the stigma associated with acne through its bright yellow, star-shaped hydrocolloid pimple patches. Developed by former ELLE.com beauty director Julie Schott, who has written about her own struggles with acne, Starface turns acne treatment into something fun and Instagrammable rather than something to be concealed.

Advertising CoverGirl named vlogger Lucy Edwards as its first visually impaired brand ambassador

Visually impaired beauty vlogger Lucy Edwards was named cosmetics brand CoverGirl’s first blind beauty ambassador, testing and reviewing new CoverGirl products for her 35.2k subscribers.

Advertising CVS’ Beauty Mark initiative promotes unedited marketing images on branded products to eliminate imagery

National Drugstore chain CVS Pharmacy launched Beauty Mark, a watermark that appears on CVS-branded imagery that has not been altered. With 70% of its imagery currently unaltered, the drugstore is committed to having all of its marketing materials across its stores, website and social media channels reflect this level of transparency by the end of 2020.

Brand Activation & Immersion Jeff Staple On How Streetwear Set The Tone For Today's Mainstream—And What To Expect Next

Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave

Children PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Merchandising & Curation Sunnies Face leads the way for makeup that caters the warmer Southeast Asian skin tones

Sunnies Face is a beauty brand whose lip and foundation shades were developed specifically with Southeast Asia’s warm skin tones in mind. Similar to K-beauty, F-beauty, or Filipino beauty, has sprung up to cater to darker Southeast Asian skin tones. While many Asian beauty brands only cater to lighter skin tones, outliers like Sunnies Face are filling a void within the inclusive movement.