Brand Activation & Immersion

Brand Activation & Immersion eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Design Interview: How PERCH Helps Retailers Combine The Best Of Physical And Digital

Trevor Sumner, CEO of Perch Interactive, explains why after retail's non-apocalypse of 2017, the store experience is king again—but with digital integrations that enable optimal discovery, convenience and flexibility

Banks, Insurance & Financial Services Revolut Offers Business Account Holders Free WeWork Space

Startup Revolut is partnering with Wework to give small businesses a boost, including complimentary hot-desk space at coworking locations across the U.K

Gaming & Play LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Hotels, Hospitality & Travel JFK Travelers Can Stay In Retro Hotel Built Inside Abandoned TWA Terminal

Called the TWA Hotel, the retro-inspired space references its midcentury origin as a terminal for the defunct airline, and will transform the landmark into on-site accommodations for added convenience

Entertainment Virgin Voyages Offers Rock 'n Roll-Inspired, Millennial-Friendly Cruise Experience

Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

Shopper Marketing & Promotions Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Retail Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Store Experience & Design Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Shopper Education & Assistance How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Health Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Fitness & Sport Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Luxury Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience