PSFK has spotted a trend bubbling up at the juncture of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply
Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity
Video-sharing platform YouTube introduced Super Stickers, animated graphics that fans can purchase during livestream videos. Sticker packs are available in a variety of languages and in a range of price points, from 99 cents to $50. In addition to the tiered membership subscriptions and Super Chat perks that fans pay to access, Stickers are the latest way YouTube and individual creators are generating income.
Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.
StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation
Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave
b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail
Beauty-focused trade show Beautycon positions inclusivity at the center of its events via initiatives like GLAAD pronoun training for the Beautycon team, free on-site child care, and signs declaring that all ages, races, genders, sexual orientations and abilities are welcome.
Ahead of appearing on Anomaly's upcoming panel all about how streetwear culture and retail are redefining consumer engagement and brand activation, PSFK sat down with Brendan Dunne, deputy editor at Complex Networks, for his thoughts on why the category has been so successful at generating followings and sustaining engagement—and what other retailers can learn from 'the drop'
Ahead of appearing at our upcoming retail conference, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site
In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions
Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff
Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.