Brand Activation & Immersion

Brand Activation & Immersion Foot Locker And Nike Partner For A Community-Focused, Tech-Forward NYC Store

The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Advertising How Nike, Hims And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Case Study Standard International Makes Hospitality More Social With P2P Booking App

Benny, a new app by the brand behind The Standard Hotel, aims to improve the hospitality experience for the mobile-first set with recommendations straight from guests themselves

Features Mylk Guys Is An Online Vegan Grocery Haven For Shoppers And Startups Alike

This vegan-certified online grocery store is a new platform that allows food startups to get their products noticed by hungry consumers

Delivery & Logistics Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Design This Cruise Line Is Offering Luxury Apartments To World Travelers

Blue World Voyages is a new cruise brand that's offering 40 high-end residences aboard its maiden ship, which will launch in 2021

Cafe & Restaurant McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Banks, Insurance & Financial Services Apple Users Can Now Go Wallet-Free With A New Digital Credit Card

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Children Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Analysis How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Automotive Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery

Entertainment How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Food & Beverage Amazon Opens Small Wine Store To Test Prime Alcohol Delivery

The Amazon beer, wine and spirits store serves in-store customers and allows the brand to play by rules while testing online alcohol sales

Fashion & Apparel PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain