Brand Activation & Immersion

Brand Activation & Immersion Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Health Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Case Study Louis Vuitton Unveils A New Kind Of Green Space In New York City

The luxury house unveiled a pop-up store in SoHo done up entirely in a trendy shade of lime green, drawing hypebeasts of all stripes to the concept space, which boasted lines that were hours long

Cafe & Restaurant Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Design London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Hotels, Hospitality & Travel Airbnb Luxe Now Allows Customers To Rent Castles And Private Islands

Living a life of luxury—complete with custom-designed trips—is easier with Airbnb's new service, which caters to high-end clients

Analysis Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Home Crate & Barrel Introduces A Dine And Buy Concept

The home brand is taking pre-purchase trail to the next level, letting customers put its wares to the ultimate test in a restaurant environment—and take home those that pass

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Features The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Entertainment Mulberry Celebrates British Heritage With Summer Music Popup Series

The luxury brand's My Local” campaign is a series of free musical performances at popular London pubs featuring local talent and announced through social media drops

Grocery, Convenience & Supermarket How The Philly & DC Food Scenes Are Driving Trends

Food service brands from the mid-East Coast of the U.S. are serving up new store formats and experiences that delight customers with exceptional service and unique opportunities

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