Cafe & Restaurant

Cafe & Restaurant Roula is both a store and a community hub for cycling enthusiasts

Luxury bike rental service Roula’s flagship location in New York City serves as a gathering space for cycling enthusiasts, with a café to offer pre-ride fuel and a selection of recovery-focused products to help them post-ride. Roula hosts a series of guided rides and events around New York City and beyond. It also offers a bike rental service for hotel guests, which includes a fit specialist to make sure that the bike is dialed into riders’ exact specifications.

Food & Beverage Starbucks x Alibaba's virtual store in China lets customers easily order ahead online

Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.

Merchandising & Curation McDonald’s is using AI to personalize the menus of its drive-thru location

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

Retail Mastercard, Sonic and Zivelo trial AI-based voice ordering at select locations

Global payments company Mastercard has partnered with self-service kiosk technology provider Zivelo to trial AI-based voice ordering at select locations of the drive-in chain Sonic. At the drive-thru, guests place their orders with an AI-powered voice assistant, while an integrated digital menu display can be customized in real time, taking into account context, like weather, time of day, season and location, as well as specific customer preferences. The system aims to streamline repeat orders and use data to offer personalized suggestions and loyalty rewards that are more relevant.

Analysis South Korean Food Concepts From Names Like Hyundai Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Case Study This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Automotive A Trend To Watch: Yesterday's Tomorrow

For this week, PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Brand Activation & Immersion Customers Can Now Order From Brands Like Reebok Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Beauty PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Delivery & Logistics How Click-And-Collect Services Are Making Ecommerce More Seamless

By updating their pickup and delivery methods, retailers like Starbucks and Walgreens are making online shopping more convenient and easy

Technology Uber Moments Is Using Dining Experiences To Build Cultural Connections

Uber Eats just launched Moments, offering experiences like five-course meals and cooking classes for customers who want to try something new

Design A New Kind Of Ghost Kitchen Is Building The Future Of Flexible Food Service

Kitchen Podular's CEO speaks to PSFK about the food service industry's unrelenting need for greater delivery and pickup capacity, and how his pod-based service helps brands creatively repurpose unused space to easily boost their flexibility—and revenue

Fashion & Apparel Foot Locker Opens A Pop-Up Café In Its Los Angeles Flagship

Foot Locker's pop-up Rivals Café pays homage to the food of Los Angeles and Chicago, serving free bites to customers when they make purchases

Entertainment IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth