Brand Activation & Immersion PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Beauty Target's adaptive-wear Halloween costumes help disabled children participate in the fun

Big-box retailer Target launches Halloween adaptive wear costumes, so children with mobility and sensory issues can easily access costumes to celebrate the holiday. The retailer adapts the costumes to complement wheelchairs such as a Cinderella carriage and pirate ship that fit over wheels. For autistic children, the brand focuses on designing costumes that remove tags and other stimulants that may overwhelm them. Also, a hidden abdominal opening leaves room for media equipment access as needed. 

Children Kellogg's x Autism Speaks design sensory "love notes" to help children with autism express love

CPG company Kellogg’s partnered with nonprofit Autism Speaks to make sensory “Love Notes” for autistic children to feel and understand the emotion of love through the sweet snack Rice Krispies Treats. The “Love Notes” are designed into four different stickers appealing to sensory disorders. Each sticker comes in calming colors and in a variety of textures from faux fur to fleece to support children on the autistic spectrum to express love.

Design Sesame Place provides anti-sensory and calm spaces for children with special needs

Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.

Delivery & Logistics PSFK Retail Conference Preview: Nike Adventure Club's GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail

Entertainment SeaWorld's Sesame Street Land lets visitors interact with their favorite characters IRL

Theme park SeaWorld invites guests to explore newly debuted Sesame Street Land, an innovation that blends together the children’s show with educational interactive experiences for visitors to explore. Guests can interact with their favorite characters in exciting challenges and activities from Elmo’s Window to Cookie Monster’s Foodie Truck Challenge.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Shopper Education & Assistance Google's Be Internet Awesome campaign educates children on the danger of internet scams

Google’s Be Internet Awesome campaign teaches children how to spot internet scams and other disinformation with classroom support and online lessons. In a series of media literacy modules, which were designed with internet safety experts, students learn that the information they see online isn’t always true, plus how to spot bots and phishing.

Food & Beverage Sweetgreen X FoodCorps collab teaches students to make healthy meals

Fast-casual salad chain Sweetgreen and nonprofit FoodCorps are piloting three elements of a program called Reimagining School Cafeterias in schools across the U.S., teaching students to create cheap, healthy meals. In three separate schools, students prepare produce, season their food and brainstorm ideas to improve their cafeteria.

Brand Activation & Immersion The Clinton Foundation X Libraries Without Borders advocate for children's literacy in laundromats

Nonprofits The Clinton Foundation and Libraries Without Borders partnered to bring educational materials to laundromats, where the average family spends two hours per week, to increase literacy among children. The project is meant to increase educational time outside of schools, engaging kids where they might otherwise be idle.

Gaming & Play LEGO's Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need

Toy company LEGO’s Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need. After being returned, the pieces are sorted and cleaned, then sent to classrooms in need. Replay boosts LEGO’s sustainability while contributing to charity, all without asking too much of the customer.

Retail Toy Kingdom concept store immerses children in a storyline with products brought to life

Located in Daegu Shinsegae, this toy store concept from one of Korea’s largest retailers immerses children in a storyline with characters who correspond to the store’s core product categories, imagination toys, ride-on toys, building toys, and smart toys. Each zone of the store has interactive elements, such as tunnels and interactive flooring, combining analog and digital elements to immerse children in a world of play.

Case Study Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Cafe & Restaurant The Mobile Food Lab Offers Students Fun, Immersive Food Education

Teaching kids the importance of nutrition, the Mobile Food Lab uses a converted school bus to make cooking friendlier and more accessible