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How Brands Are Cultivating Loyalty Among Modern Consumers

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

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Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Tim McKeown's is the Senior Global Director of the innovation and design team at Wilson Sporting Goods. He and his team developed the Wilson X, a smart football equipped with a motion sensor that can connect to Apple and Android mobile devices with bluetooth to relay data on velocity, distance, spin rate and spiral efficiency. As connectivity and real-time metrics extends beyond the home’s facade, the backyard becomes a hub for knowledge sharing as well as play.

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The generation that invented punk and skateboard culture is the most important group in the economy  argues age-visionary David Stewart

August 13, 2018

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