Children

Brand Activation & Immersion Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Design Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Health Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Fashion & Apparel Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Retail Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Banks, Insurance & Financial Services Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Fitness & Sport How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Hotels, Hospitality & Travel Virgin Holidays Store Invites Passengers On A Virtual Rollercoaster

The travel brand's recently launched immersive store offers customers the chance to not only preview premium flight experiences, but also try out its nail bar, drinks bar, kids play area, VR rollercoaster and more

Loyalty & Membership Interview: How K Health Uses Data To Help Patients Find The Right Medical Treatment

With primary care app K Health, founder Allon Bloch hopes to help fix healthcare from the outside by connecting consumers and collecting data

Merchandising & Curation NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Gaming & Play How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience