Op-Ed

Consumer Goods Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Analysis 2030: An Introduction To The Future Of Home+Living

PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization

Delivery & Logistics Op-Ed: How Leading Meal Subscription Services Are Engaging And Retaining Customers

Author Macala Wright speaks to three successful meal subscription brands to identify consumer preferences and how to cater to them, breaking down tactics to drive engagement in a competitive landscape

Brand Activation & Immersion Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Features Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Fashion & Apparel How The Trend Of Untethered Lifestyles Is Driving Modern CX

PSFK partner Scott Lachut on the emerging, innovative approaches leveraged to interact with consumers who are always on the go

Hotels, Hospitality & Travel Storefront Op-Ed: Three Reasons To Open A B2B Pop-Up Store

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Health Op-Ed: Walgreens, CVS Vie To Offer Store Customers CBD

Author Jeffrey Hill offers updates on Walgreens' and competitor CVS' moves to sell CBD products in-store, part of the former's overarching strategy to better meet customer needs and diversify product range

Loyalty & Membership Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Design Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Beauty Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Merchandising & Curation Op-Ed: Meeting Changing Hotel Guest Expectations Means Going Back To The Basics

Alex Shashou, travel industry leader and founder of hospitality operations platform ALICE, breaks down the key steps to delivering the experiences today's hotel guests want most

Op-Ed Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape