Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
Jared is partner at Pioneer Fund, a a venture fund that pools capital and expertise from 170+ Y Combinator alumni to make diversified investments in select YC companies. He is also founder and CEO of Crowd Med, a company that has raised over $4M in venture capital to date from several top-tier Silicon Valley venture funds to solve difficult medical cases.
Viacom executive Kodi Foster says that the internet is from a past age, apps are about to come to an end and we’ll all start living digitally in messaging apps
Ideas We Are Tracking
What’s New For Members
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadPSFK’S San Francisco and Oakland guide examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers.
DownloadOur index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.
