Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality
Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand
Latest Trend Reports
PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.
Bonafi uses a blockchain technology authentication system to provide retailers and brands the ability to protect consumers from counterfeits.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand
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What’s New For Members
PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPPSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
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