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Op-Ed

How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022

A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers

Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

July 5, 2018

Ideas We Are Tracking

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