Op-Ed

Analysis PSFK's President of Research And Strategy: How Untethered Lifestyles Are Driving Modern CX

Scott Lachut imparts some advice on how to cater to consumers who are always on the go

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Health Op-Ed: Walgreens, CVS Vie To Offer Store Customers CBD

Author Jeffrey Hill offers updates on Walgreens' and competitor CVS' moves to sell CBD products in-store, part of the former's overarching strategy to better meet customer needs and diversify product range

Loyalty & Membership Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Brand Activation & Immersion Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Beauty Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Hotels, Hospitality & Travel Op-Ed: Meeting Changing Hotel Guest Expectations Means Going Back To The Basics

Alex Shashou, travel industry leader and founder of hospitality operations platform ALICE, breaks down the key steps to delivering the experiences today's hotel guests want most

Delivery & Logistics Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Merchandising & Curation Op-Ed: State-By-State Breakdown Of Marijuana's Retail Potential

Author Jeff Hill provides an in-depth overview of the rapid pace of legislation state-by-state and at the federal level, offering insight into the possibility of selling marijuana for retailers across the country

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Op-Ed How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022

A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers

Fashion & Apparel Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Food & Beverage Op-Ed: How Building A Better Brand Might Just Change The World

Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as part of their brand strategy